general
| frequency | wkly m |
| publication day | thursday |
| ROP format | 6C tabloid |
| career / classified format | 10C tabloid |
| page depth | 224 |
| zone | SK-SOUTH WEST |
circulation
| total circulation: | 20,002 |
| paid: | 0 |
| controlled: | 20,002 |
| electronic: | |
| audit date: | 2022/02/26 |
| audit basis: | Publisher Sworn - Free |
ROP rates
| Level 1 Open Gross | $1.66 |
| Full Colour |
1/4 page |
$199.00 |
|
1/2 page |
$199.00 |
|
full page |
$199.00 |
| position charge |
0.15% of ad cost
|
| career / classified rate | $1.66 |
| Net FSI rate charge (CPM) | $85.00 |
inserts
| quantity (confirm prior)
|
22,000
|
|
publication specification
|
|
6 column Tabloid format.
Col. W. 9.5 picas; Pg. Depth 220 agates.
Publisher's rights reserved.
Reservation & closing: Friday noon Previous.
|
| booking deadline
|
Thur 12pm CST
|
| material deadline
|
Fri 2pm CST
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.25"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 7.85"h
|
|
1/3 page (H)
|
10.25"w x 5.5"h
|
|
1/3 page (V)
|
5.0"w x 10.25"h
|
|
1/2 page (H)
|
10.25"w x 7.85"h
|
|
1/2 page (V)
|
5.0"w x 16.0"h
|
|
3/4 page (V)
|
10.25"w x 11.25"h
|
|
Page Dominant
|
8.5"w x 11.25"h
|
|
Full page
|
10.25"w x 16.0"h
|
regular features
| AGRICULTURE - Local News |
Weekly |
| BUSINESS - Business Directory |
Weekly |
| CLASSIFIED - Services Directory |
Weekly |
| ENTERTAINMENT - Crossword Puzzle/Comics/Horoscope |
Weekly |
| EVENTS - Local Calendar of Events |
Weekly |
|
demographics
| total population |
|
| males |
131,550 |
| females |
133,322 |
| total households |
|
| with children |
27,663 |
| without children |
26,478 |
| person / household |
2.7 |
household income
| average |
$60,406 |
| percent over $60k |
41% |
| percent over $100k |
16% |
education
| none |
21% |
| other |
79% |
| high school |
27% |
| trades |
13% |
| college |
21% |
| university |
17% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,139 |
| cell and internet |
$525 |
| home renovations |
$2,862 |
| rrsp's |
$1,222 |
| lotteries |
$125 |
| health insurance |
$316 |
| appliances |
$359 |
| furnishings |
$750 |
| computer hardware |
$296 |
| auto / truck purchase |
$2,775 |
| auto / truck lease |
$557 |
| air travel |
$331 |
agriculture
| total number of farms |
12,402 |
| livestock farms |
271 |
| oilseed farms |
196 |
| wheat farms |
2,796 |
| farms using internet |
5,022 |
|
