Swift Current Prairie Post, The (Regional: South West Saskatchewan)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Michael J. Hertz
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format10C tabloid
    page depth220
    zoneSK-SOUTH WEST
  • circulation
  • total circulation:17,449
     paid:0
     controlled:17,449
    audit date: 2018/07/05
    audit basis: Sworn-Free
  • ROP rates
  • ROP open line rate$1.33
    colour 1/4 page $194.00
    1/2 page $194.00
    full page $194.00
    position charge 0.15% of ad cost
    career / classified rate$1.33
    Net FSI rate charge (CPM)$90.00
  • inserts
  • Insert quantity required 15,000
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable.
    shipping address
    Prairie Post c/o Medicine Hat News 3257 Dunmore Rd SE, Medicine Hat, AB, T1B 3R2
     
    booking deadline Thur 10:00am CT
    material deadline Mon 10:00am CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 6.1"
    2C - 2.0" 7C - 7.2"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.3"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 6.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.25"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 16.0"h
    3/4 page (V) 10.25"w x 11.785"h
    Page Dominant 8.5"w x 11.785"h
    Full page 10.25"w x 16.0"h
  • regular features
  • AGRICULTURE - Local News, BUSINESS - Business Directory, CLASSIFIED - Services Directory, ENTERTAINMENT - Crossword Puzzle/Comics/Horoscope, EVENTS - Local Calendar of Events
  • demographics
  • total population  
    males 34,921
    females 34,696
    total households  
    with children 7,410
    without children 7,758
    person / household 2.6
  • household income
  • average $57,543
    percent over $60k 39%
    percent over $100k 14%
  • education
  • none 25%
    other 74%
    high school 28%
    trades 14%
    college 18%
    university 14%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $4,014
    cell and internet $515
    home renovations $2,880
    rrsp's $1,155
    lotteries $123
    health insurance $313
    appliances $358
    furnishings $745
    computer hardware $285
    auto / truck purchase $2,695
    auto / truck lease $555
    air travel $326
  • agriculture
  • total number of farms 7,040
    livestock farms 147
    oilseed farms 123
    wheat farms 2,203
    farms using internet 2,914
    Report printed: April 02, 2020
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data