Prince Albert Daily Herald Rural Roots EMC
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Donna Pfiel
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format8C tabloid
    career / classified format4C tabloid
    page depth220
    zoneSK-60MIN-PRINCE ALBERT
  • circulation
  • total circulation:27,525
     paid:2,412
     controlled:25,113
    audit date: 2020/03/13
    audit basis: Sworn-Free
  • ROP rates
  • ROP open line rate$1.04
    colour 1/4 page $67.00
    1/2 page $67.00
    full page $67.00
    position charge 0.25% of ad cost
    career / classified rate$2.00
    Net FSI rate charge (CPM)$95.00
  • inserts
  • Insert quantity required 26,200
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable. ABLE TO ACCEPT SKIDS.
    shipping address
    Rural Roots 30 -10 Street East, Prince Albert, SK, S6V 0Y5
     
    booking deadline Fri 10am CT
    material deadline Fri 3pm CT
  • ROP specifications
  • 1C - 1.09" 6C - 7.35"
    2C - 2.34" 7C - 8.6"
    3C - 3.59" 8C - 9.875"
    4C - 4.85" 9C - 0.0"
    5C - 6.09" 10C - 0.0"
  • CAREER specifications
  • 1C - 2.34" 6C - 0.0"
    2C - 4.85" 7C - 0.0"
    3C - 7.35" 8C - 0.0"
    4C - 9.875" 9C - 0.0"
    5C - 0.0" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h
    1/8 page (H) 4.85"w x 3.86"h
    1/8 page (V) 2.34"w x 6"h
    1/4 page (V) 4.85"w x 7.85"h
    1/3 page (H) 9.875"w x 5.25"h
    1/3 page (V) 4.85"w x 10.25"h
    1/2 page (H) 9.875"w x 7.85"h
    1/2 page (V) 4.85"w x 15.714"h
    3/4 page (V) 9.875"w x 11.785"h
    Page Dominant 7.35"w x 11.785"h
    Full page 9.875"w x 15.714"h
  • demographics
  • total population  
    males 40,832
    females 43,534
    total households  
    with children 8,205
    without children 8,450
    person / household 2.6
  • household income
  • average $55,502
    percent over $60k 34%
    percent over $100k 13%
  • education
  • none 21%
    other 79%
    high school 27%
    trades 15%
    college 19%
    university 18%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $3,464
    cell and internet $478
    home renovations $2,675
    rrsp's $927
    lotteries $118
    health insurance $303
    appliances $358
    furnishings $665
    computer hardware $242
    auto / truck purchase $2,274
    auto / truck lease $515
    air travel $271
  • agriculture
  • total number of farms 3,333
    livestock farms 69
    oilseed farms 751
    wheat farms 219
    farms using internet 1,142
    Report printed: April 02, 2020
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data