general
| frequency | wkly m |
| publication day | monday |
| ROP format | 8C tabloid |
| career / classified format | 8C tabloid |
| page depth | 224 |
| zone | SK-60MIN-REGINA |
circulation
| total circulation: | 284 |
| paid: | 249 |
| controlled: | 35 |
| electronic: | 0 |
| audit date: | 2024/01/05 |
| audit basis: | Publisher Sworn-Paid |
ROP rates
| Level 1 Open Gross | $1.05 |
| Full Colour |
1/4 page |
$68.00 |
|
1/2 page |
$144.00 |
|
full page |
$144.00 |
| position charge |
N/A
|
| career / classified rate | $1.05 |
| Net FSI rate charge (CPM) | $99.00 |
inserts
| quantity (confirm prior)
|
300
|
|
publication specification
|
|
8 column Tabloid format.
Col. W. 10.33"; Pg. Depth 220 agates.
Publisher's rights reserved.
Reservation & closing: Friday 9am.
|
| booking deadline
|
Thur 10:00am CT
|
| material deadline
|
Thur 10:00am CT
|
|
ROP specifications
|
1C -
1.25"
|
6C -
7.75"
|
|
2C -
2.45"
|
7C -
9.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.125"
|
6C -
7.75"
|
|
2C -
2.45"
|
7C -
9.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.25"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 7.85"h
|
|
1/3 page (H)
|
10.25"w x 5.5"h
|
|
1/3 page (V)
|
5.0"w x 10.25"h
|
|
1/2 page (H)
|
10.25"w x 7.85"h
|
|
1/2 page (V)
|
5.0"w x 15.857"h
|
|
3/4 page (V)
|
10.25"w x 11.25"h
|
|
Page Dominant
|
8.5"w x 11.25"h
|
|
Full page
|
10.25"w x 15.857"h
|
regular features
| AGRICULTURE - Local News |
Weekly |
| AGRICULTURE - Markets/Prices |
Weekly |
| BUSINESS - Business Directory |
Weekly |
| CLASSIFIED - Services Directory |
Weekly |
| ENTERTAINMENT - Crossword Puzzle/Comics/Horoscope |
Weekly |
| EVENTS - Local Calendar of Events |
Weekly |
| LIFESTYLE - Gardening |
Weekly |
| WEATHER - Forecasts |
Weekly |
|
demographics
| total population |
|
| males |
5,439 |
| females |
5,458 |
| total households |
|
| with children |
1,139 |
| without children |
1,660 |
| person / household |
2.4 |
household income
| average |
$60,181 |
| percent over $60k |
38% |
| percent over $100k |
15% |
education
| none |
17% |
| other |
82% |
| high school |
32% |
| trades |
13% |
| college |
16% |
| university |
21% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,436 |
| cell and internet |
$466 |
| home renovations |
$2,770 |
| rrsp's |
$1,170 |
| lotteries |
$124 |
| health insurance |
$319 |
| appliances |
$352 |
| furnishings |
$679 |
| computer hardware |
$261 |
| auto / truck purchase |
$2,630 |
| auto / truck lease |
$541 |
| air travel |
$316 |
agriculture
| total number of farms |
948 |
| livestock farms |
20 |
| oilseed farms |
193 |
| wheat farms |
113 |
| farms using internet |
369 |
|
