Strasbourg/Lumsden Last Mountain Times
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daymonday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth224
    zoneSK-60MIN-REGINA
  • circulation
  • total circulation:4,858
     paid:62
     controlled:4,374
     electronic:422
    audit date: 2022/03/23
    audit basis: Publisher Sworn-Free
  • ROP rates
  • Level 1 Open Gross$1.05
    Full Colour 1/4 page $68.00
    1/2 page $144.00
    full page $144.00
    position charge N/A
    career / classified rate$1.05
    Net FSI rate charge (CPM)$99.00
  • inserts
  • quantity (confirm prior) 4,528
     
    publication specification
    8 column Tabloid format. Col. W. 10.33"; Pg. Depth 220 agates. Publisher's rights reserved. Reservation & closing: Friday 9am.
     
    booking deadline Thur 10:00am CT
    material deadline Thur 10:00am CT
  • ROP specifications
  • 1C - 1.25" 6C - 7.75"
    2C - 2.45" 7C - 9.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.125" 6C - 7.75"
    2C - 2.45" 7C - 9.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.857"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 15.857"h
  • regular features
  • AGRICULTURE - Local News Weekly
    AGRICULTURE - Markets/Prices Weekly
    BUSINESS - Business Directory Weekly
    CLASSIFIED - Services Directory Weekly
    ENTERTAINMENT - Crossword Puzzle/Comics/Horoscope Weekly
    EVENTS - Local Calendar of Events Weekly
    LIFESTYLE - Gardening Weekly
    WEATHER - Forecasts Weekly
  • demographics
  • total population  
    males 5,439
    females 5,458
    total households  
    with children 1,139
    without children 1,660
    person / household 2.4
  • household income
  • average $60,181
    percent over $60k 38%
    percent over $100k 15%
  • education
  • none 17%
    other 82%
    high school 32%
    trades 13%
    college 16%
    university 21%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 19%
    Retail trade 12%
    Health care and social assistance 9%
    Public administration 7%
    Construction 7%
  • average household spending / yr
  • mortgage payments $3,436
    cell and internet $466
    home renovations $2,770
    rrsp's $1,170
    lotteries $124
    health insurance $319
    appliances $352
    furnishings $679
    computer hardware $261
    auto / truck purchase $2,630
    auto / truck lease $541
    air travel $316
  • agriculture
  • total number of farms 948
    livestock farms 20
    oilseed farms 193
    wheat farms 113
    farms using internet 369
    Report printed: January 27, 2023
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.