Wadena News
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daymonday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth210
    zoneSK-NORTH EAST
  • circulation
  • total circulation:1,260
     paid:1,193
     controlled:67
     electronic:91
    audit date: 2021/07/03
    audit basis: CMCA-Paid
  • ROP rates
  • Level 1 Open Gross$1.14
    Full Colour 1/4 page $50.00
    1/2 page $103.00
    full page $103.00
    position charge 0.15% of ad cost
    career / classified rate$1.14
    Net FSI rate charge (CPM)$105.00
  • inserts
  • quantity (confirm prior) 1,200
     
    publication specification
     
    booking deadline Wed 10am CST
    material deadline Thurs 10am CST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.71"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 15.71"h
  • regular features
  • AGRICULTURE - Local News Weekly
    AGRICULTURE - Markets/Prices Weekly
    BUSINESS - Business Directory Weekly
    CLASSIFIED - Services Directory Weekly
    ENTERTAINMENT - Calendar Weekly
    ENTERTAINMENT - Crossword Puzzle/Comics/Horoscope Weekly
    ENTERTAINMENT - Performing Arts, Concerts Weekly
    EVENTS - Local Calendar of Events Weekly
    LIFESTYLE - Food Weekly
    SPORTS - Scoreboard Weekly
  • demographics
  • total population  
    males 4,239
    females 4,244
    total households  
    with children 815
    without children 1,038
    person / household 2.4
  • household income
  • average $45,334
    percent over $60k 22%
    percent over $100k 7%
  • education
  • none 29%
    other 71%
    high school 30%
    trades 15%
    college 14%
    university 12%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 34%
    Health care and social assistance 11%
    Retail trade 9%
    Educational services 6%
    Transportation and warehousing 5%
  • average household spending / yr
  • mortgage payments $2,464
    cell and internet $397
    home renovations $2,365
    rrsp's $247
    lotteries $105
    health insurance $286
    appliances $331
    furnishings $550
    computer hardware $166
    auto / truck purchase $1,888
    auto / truck lease $482
    air travel $229
  • agriculture
  • total number of farms 882
    livestock farms 24
    oilseed farms 220
    wheat farms 64
    farms using internet 330
    Report printed: January 27, 2023
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.