general
| frequency | wkly m |
| publication day | monday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 210 |
| zone | SK-NORTH EAST |
circulation
| total circulation: | 1,260 |
| paid: | 1,193 |
| controlled: | 67 |
| electronic: | 91 |
| audit date: | 2021/07/03 |
| audit basis: | CMCA-Paid |
ROP rates
| Level 1 Open Gross | $1.14 |
| Full Colour |
1/4 page |
$50.00 |
|
1/2 page |
$103.00 |
|
full page |
$103.00 |
| position charge |
0.15% of ad cost
|
| career / classified rate | $1.14 |
| Net FSI rate charge (CPM) | $105.00 |
inserts
| quantity (confirm prior)
|
1,200
|
|
publication specification
|
|
|
| booking deadline
|
Wed 10am CST
|
| material deadline
|
Thurs 10am CST
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.25"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 7.85"h
|
|
1/3 page (H)
|
10.25"w x 5.5"h
|
|
1/3 page (V)
|
5.0"w x 10.25"h
|
|
1/2 page (H)
|
10.25"w x 7.85"h
|
|
1/2 page (V)
|
5.0"w x 15.71"h
|
|
3/4 page (V)
|
10.25"w x 11.25"h
|
|
Page Dominant
|
8.5"w x 11.25"h
|
|
Full page
|
10.25"w x 15.71"h
|
regular features
| AGRICULTURE - Local News |
Weekly |
| AGRICULTURE - Markets/Prices |
Weekly |
| BUSINESS - Business Directory |
Weekly |
| CLASSIFIED - Services Directory |
Weekly |
| ENTERTAINMENT - Calendar |
Weekly |
| ENTERTAINMENT - Crossword Puzzle/Comics/Horoscope |
Weekly |
| ENTERTAINMENT - Performing Arts, Concerts |
Weekly |
| EVENTS - Local Calendar of Events |
Weekly |
| LIFESTYLE - Food |
Weekly |
| SPORTS - Scoreboard |
Weekly |
|
demographics
| total population |
|
| males |
4,239 |
| females |
4,244 |
| total households |
|
| with children |
815 |
| without children |
1,038 |
| person / household |
2.4 |
household income
| average |
$45,334 |
| percent over $60k |
22% |
| percent over $100k |
7% |
education
| none |
29% |
| other |
71% |
| high school |
30% |
| trades |
15% |
| college |
14% |
| university |
12% |
labour force top industries
average household spending / yr
| mortgage payments |
$2,464 |
| cell and internet |
$397 |
| home renovations |
$2,365 |
| rrsp's |
$247 |
| lotteries |
$105 |
| health insurance |
$286 |
| appliances |
$331 |
| furnishings |
$550 |
| computer hardware |
$166 |
| auto / truck purchase |
$1,888 |
| auto / truck lease |
$482 |
| air travel |
$229 |
agriculture
| total number of farms |
882 |
| livestock farms |
24 |
| oilseed farms |
220 |
| wheat farms |
64 |
| farms using internet |
330 |
|
