Wakaw Recorder
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK-60MIN-PRINCE ALBERT
  • circulation
  • total circulation:352
     paid:352
     controlled:0
     electronic:0
    audit date: 2024/02/26
    audit basis: Publisher Sworn - Paid
  • ROP rates
  • Level 1 Open Gross$0.98
    Full Colour 1/4 page $82.00
    1/2 page $253.00
    full page $253.00
    position charge N/A
    career / classified rate$1.12
    Net FSI rate charge (CPM)$145.00
  • inserts
  • quantity (confirm prior) 500
     
    publication specification
    6 column 9 Col. W. 9.5 picas; Pg. Depth 175 agates. Publisher's rights reserved. Reservation & closing: Monday 10 am week of.
     
    booking deadline Mon 10:00am CST
    material deadline Mon 12:00pm CST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h
    1/8 page (H) 4.875"w x 3.25"h
    1/8 page (V) 3.187"w x 7.0"h
    1/4 page (V) 4.875"w x 7.857"h
    1/3 page (H) 9.875"w x 4.33"h
    1/3 page (V) 4.875"w x 7.621"h
    1/2 page (H) 9.875"w x 7.857"h
    1/2 page (V) 4.85"w x 15.714"h
    3/4 page (V) 9.875"w x 8.5"h
    Page Dominant 8.187"w x 8.5"h
    Full page 9.875"w x 15.714"h
  • demographics
  • total population  
    males
    females
    total households  
    with children
    without children
    person / household
  • household income
  • average $
    percent over $60k %
    percent over $100k %
  • education
  • none %
    other %
    high school %
    trades %
    college %
    university %
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $3,008
    cell and internet $431
    home renovations $2,649
    rrsp's $571
    lotteries $121
    health insurance $305
    appliances $358
    furnishings $610
    computer hardware $209
    auto / truck purchase $2,383
    auto / truck lease $540
    air travel $283
  • agriculture
  • total number of farms 571
    livestock farms 12
    oilseed farms 159
    wheat farms 64
    farms using internet 154
    Report printed: November 21, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.