Watrous Manitou*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencyweekly
    publication daymonday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth210
    zoneSK-60MIN-SASKATOON
  • circulation
  • total circulation:866
     paid:637
     controlled:59
     electronic:170
    confirmed: 0011/03/18
    basis: Publ. Statement-Paid
  • ROP rates
  • rate type standard
    position charge 25% of ad cost
  • inserts
  • net FSI rate charge (CPM)$125.00
    quantity (confirm prior) 1,100
  • publication specification
  • 6 column Tabloid format. Col. W. 9.5 picas; Pg. Depth 213 agates. Publisher's rights reserved. Reservation & closing: Thursday noon previous.
  • deadlines
  • booking Wed 5pm CT
    material Thur 12pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 4"h
    1/8 page (V) 3.25"w x 6.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.0"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.0"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 6.75"w x 11.25"h
    Full page 10.25"w x 15.0"h
  • regular features
  • AGRICULTURE - Local News Weekly
    AGRICULTURE - Markets/Prices Weekly
    BUSINESS - Business Directory Weekly
    BUSINESS - Local Business News Weekly
    ENTERTAINMENT - Performing Arts, Concerts Weekly
    EVENTS - Local Calendar of Events Weekly
  • population characteristics
  • total population 4,029
    age less than 35 33%
    age 55 and over 45%
    age 65 and over 29%
    visible minority 6%
    indigenous ancestry 6%
  • top labour force industries
  • agriculture, forestry, fishing and hunting 25%
    retail trade 14%
    health care and social assistance 11%
    construction 7%
    educational services 4%
  • household characteristics
  • total households 2,325
    average persons/household 2.26
  • household income
  • median $ 79,880
    average $ 91,964
  • average annual household spending
  • child care$ 557
    mortgage for living quarters$ 6,276
    tuition fees$ 1,607
    food from Stores$ 10,898
    food from Restaurants$ 3,639
    clothing and accessories$ 2,782
    games of chance$ 222
    government-run lotteries$ 130
    charitable contributions$ 703
    automobiles$ 1,365
    airplane travel$ 868
    package vacations$ 969
    health care services$ 250
    retirement/pension funding$ 3,787
    entertainment$ 1,290
  • agriculture
  • total farm operators (farms) 417
    total purchases of chemicals ($) $ 14M
    beef farms 51
    oilseed farms 169
    wheat farms 26
    Report printed: September 09, 2025
    Market Info data is based on the primary coverage area of each newspaper as derived from the best available circulation information. Data has been synthesized and updated based on information licensed under the Open Government Licence - Canada (Statistics Canada - Census of Population, Census of Agriculture, Survey of Household Spending, Geographic Attribute File; Agriculture and Agri-Food Canada - Annual Crop Inventory) and Canada Post.