general
| frequency | wkly m |
| publication day | wednesday |
| ROP format | 6C broad |
| career / classified format | 6C broad |
| page depth | 280 |
| zone | SK-60MIN-REGINA |
circulation
| total circulation: | 815 |
| paid: | 769 |
| controlled: | 18 |
| electronic: | 14 |
| audit date: | 2024/02/22 |
| audit basis: | Publisher Sworn - Paid |
ROP rates
| Level 1 Open Gross | $1.16 |
| Full Colour |
1/4 page |
$115.00 |
|
1/2 page |
$115.00 |
|
full page |
$115.00 |
| position charge |
N/A
|
| career / classified rate | $1.26 |
| Net FSI rate charge (CPM) | $90.00 |
inserts
| quantity (confirm prior)
|
1,000
|
|
publication specification
|
|
|
| booking deadline
|
Mon 9am CT
|
| material deadline
|
Mon 12pm CT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
9.875"
|
|
2C -
3.178"
|
7C -
0.0"
|
|
3C -
4.85"
|
8C -
0.0"
|
|
4C -
6.5"
|
9C -
0.0"
|
|
5C -
8.187"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
9.875"
|
|
2C -
3.178"
|
7C -
0.0"
|
|
3C -
4.875"
|
8C -
0.0"
|
|
4C -
6.5"
|
9C -
0.0"
|
|
5C -
8.187"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.875"w x 3.0"h
|
|
1/8 page (H)
|
4.85"w x 5.35"h
|
|
1/8 page (V)
|
3.178"w x 8.25"h
|
|
1/4 page (V)
|
4.85"w x 10.5"h
|
|
1/3 page (H)
|
9.875"w x 7.0"h
|
|
1/3 page (V)
|
4.85"w x 14"h
|
|
1/2 page (H)
|
9.875"w x 10.5"h
|
|
1/2 page (V)
|
4.85"w x 20.0"h
|
|
3/4 page (V)
|
9.875"w x 16"h
|
|
Page Dominant
|
8.187"w x 16"h
|
|
Full page
|
9.875"w x 20.0"h
|
regular features
| CLASSIFIED - Services Directory |
Weekly |
| EVENTS - Local Calendar of Events |
Weekly |
|
demographics
| total population |
|
| males |
4,689 |
| females |
5,081 |
| total households |
|
| with children |
915 |
| without children |
1,082 |
| person / household |
2.3 |
household income
| average |
$65,392 |
| percent over $60k |
41% |
| percent over $100k |
15% |
education
| none |
18% |
| other |
81% |
| high school |
27% |
| trades |
15% |
| college |
21% |
| university |
17% |
labour force top industries
average household spending / yr
| mortgage payments |
$2,879 |
| cell and internet |
$469 |
| home renovations |
$2,837 |
| rrsp's |
$1,458 |
| lotteries |
$142 |
| health insurance |
$369 |
| appliances |
$365 |
| furnishings |
$674 |
| computer hardware |
$293 |
| auto / truck purchase |
$3,173 |
| auto / truck lease |
$615 |
| air travel |
$387 |
agriculture
| total number of farms |
93 |
| livestock farms |
1 |
| oilseed farms |
5 |
| wheat farms |
7 |
| farms using internet |
10 |
|
