Weyburn This Week*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Rick Major
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK-60MIN-REGINA
  • circulation
  • total circulation:5,516
     paid:4
     controlled:5,512
    audit date: 2019/02/19
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.11
    colour 1/4 page $172.00
    1/2 page $172.00
    full page $172.00
    position charge 25.00% of ad cost
    career / classified rate$1.24
    Net FSI rate charge (CPM)$109.00
  • inserts
  • Insert quantity required 6,800
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g.Folding charge applicable.
    shipping address
    Weyburn This Week 904 East Avenue, Weyburn, SK, S4H 2Y8
     
    booking deadline Tue 4pm MT
    material deadline Wed 10am CT
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h
    1/8 page (H) 4.85"w x 3.86"h
    1/8 page (V) 3.178"w x 6"h
    1/4 page (V) 4.85"w x 7.85"h
    1/3 page (H) 9.875"w x 5.25"h
    1/3 page (V) 4.85"w x 10.25"h
    1/2 page (H) 9.875"w x 7.85"h
    1/2 page (V) 4.85"w x 15.71"h
    3/4 page (V) 9.875"w x 11.785"h
    Page Dominant 8.187"w x 11.785"h
    Full page 9.875"w x 15.71"h
  • regular features
  • AUTOMOTIVE - Car Care, AUTOMOTIVE - Vehicle Sales, BUSINESS - Business Directory, CLASSIFIED - Services Directory, LIFESTYLE - Home Improvement/Decorating, WEATHER - Forecasts
  • demographics
  • total population  
    males 9,727
    females 9,817
    total households  
    with children 1,942
    without children 2,378
    person / household 2.4
  • household income
  • average $57,187
    percent over $60k 37%
    percent over $100k 13%
  • education
  • none 20%
    other 79%
    high school 31%
    trades 15%
    college 18%
    university 15%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $3,856
    cell and internet $526
    home renovations $2,856
    rrsp's $1,195
    lotteries $125
    health insurance $316
    appliances $372
    furnishings $741
    computer hardware $288
    auto / truck purchase $3,007
    auto / truck lease $570
    air travel $359
  • agriculture
  • total number of farms 1,757
    livestock farms 33
    oilseed farms 167
    wheat farms 501
    farms using internet 689
    Report printed: April 02, 2020
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data