general
| frequency | wkly m |
| publication day | thursday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 220 |
| zone | SK-60MIN-REGINA |
circulation
| total circulation: | 6,000 |
| paid: | 0 |
| controlled: | 6,000 |
| electronic: | 0 |
| audit date: | 2024/02/22 |
| audit basis: | Publisher Sworn - Free |
ROP rates
| Level 1 Open Gross | $1.42 |
| Full Colour |
1/4 page |
$172.00 |
|
1/2 page |
$172.00 |
|
full page |
$172.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $1.42 |
| Net FSI rate charge (CPM) | $90.00 |
inserts
| quantity (confirm prior)
|
6,000
|
|
publication specification
|
|
6 column Tabloid format.
Col. W. 9.5 picas; Pg. Depth 217 agates.
Publisher's rights reserved.
Reservation & closing: Tuesday 4 pm previous.
|
| booking deadline
|
Tue 9am CST
|
| material deadline
|
Tue 12pm CST
|
|
ROP specifications
|
1C -
1.5"
|
6C -
9.875"
|
|
2C -
3.178"
|
7C -
0.0"
|
|
3C -
4.85"
|
8C -
0.0"
|
|
4C -
6.5"
|
9C -
0.0"
|
|
5C -
8.187"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
9.875"
|
|
2C -
3.178"
|
7C -
0.0"
|
|
3C -
4.85"
|
8C -
0.0"
|
|
4C -
6.5"
|
9C -
0.0"
|
|
5C -
8.187"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.875"w x 3.0"h
|
|
1/8 page (H)
|
4.85"w x 3.86"h
|
|
1/8 page (V)
|
3.178"w x 7.0"h
|
|
1/4 page (V)
|
4.85"w x 7.85"h
|
|
1/3 page (H)
|
9.875"w x 5.5"h
|
|
1/3 page (V)
|
4.85"w x 10.25"h
|
|
1/2 page (H)
|
9.875"w x 7.85"h
|
|
1/2 page (V)
|
4.85"w x 15.71"h
|
|
3/4 page (V)
|
9.875"w x 11.25"h
|
|
Page Dominant
|
8.187"w x 11.25"h
|
|
Full page
|
9.875"w x 15.71"h
|
regular features
| AUTOMOTIVE - Car Care |
Monthly |
| AUTOMOTIVE - Vehicle Sales |
Weekly |
| BUSINESS - Business Directory |
Weekly |
| CLASSIFIED - Services Directory |
Weekly |
| LIFESTYLE - Home Improvement/Decorating |
Monthly |
| WEATHER - Forecasts |
Weekly |
|
demographics
| total population |
|
| males |
9,606 |
| females |
9,689 |
| total households |
|
| with children |
1,941 |
| without children |
2,354 |
| person / household |
2.4 |
household income
| average |
$55,845 |
| percent over $60k |
37% |
| percent over $100k |
13% |
education
| none |
20% |
| other |
79% |
| high school |
31% |
| trades |
15% |
| college |
18% |
| university |
15% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,856 |
| cell and internet |
$526 |
| home renovations |
$2,856 |
| rrsp's |
$1,195 |
| lotteries |
$125 |
| health insurance |
$316 |
| appliances |
$372 |
| furnishings |
$741 |
| computer hardware |
$288 |
| auto / truck purchase |
$3,007 |
| auto / truck lease |
$570 |
| air travel |
$359 |
agriculture
| total number of farms |
1,757 |
| livestock farms |
33 |
| oilseed farms |
167 |
| wheat farms |
501 |
| farms using internet |
689 |
|
