Yorkton This Week
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daywednesday
    ROP format6C broad
    career / classified format6C broad
    page depth278
    zoneSK-NORTH EAST
  • circulation
  • total circulation:1,199
     paid:1,159
     controlled:40
     electronic:0
    audit date: 2024/02/22
    audit basis: Publisher Sworn - Paid
  • ROP rates
  • Level 1 Open Gross$1.53
    Full Colour 1/4 page $120.00
    1/2 page $216.00
    full page $216.00
    position charge 0.25% of ad cost
    career / classified rate$1.53
    Net FSI rate charge (CPM)$89.00
  • inserts
  • quantity (confirm prior) 1,500
     
    publication specification
    6 column Broadsheet format. Col. W.10.8 picas; Pg. Depth 278 agates. Publisher's rights reserved. Reservation & closing: Monday 9am week of.
     
    booking deadline Fri 3:00pm CT
    material deadline Mon 3:00pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h
    1/8 page (H) 4.85"w x 5.35"h
    1/8 page (V) 3.178"w x 8.25"h
    1/4 page (V) 4.85"w x 10.5"h
    1/3 page (H) 9.875"w x 7.0"h
    1/3 page (V) 4.85"w x 14"h
    1/2 page (H) 9.875"w x 10.5"h
    1/2 page (V) 4.85"w x 20.0"h
    3/4 page (V) 9.875"w x 16"h
    Page Dominant 8.187"w x 16"h
    Full page 9.875"w x 20.0"h
  • demographics
  • total population  
    males
    females
    total households  
    with children
    without children
    person / household
  • household income
  • average $
    percent over $60k %
    percent over $100k %
  • education
  • none %
    other %
    high school %
    trades %
    college %
    university %
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $3,103
    cell and internet $448
    home renovations $2,314
    rrsp's $826
    lotteries $109
    health insurance $290
    appliances $341
    furnishings $631
    computer hardware $218
    auto / truck purchase $2,352
    auto / truck lease $487
    air travel $281
  • agriculture
  • total number of farms 170
    livestock farms 2
    oilseed farms 16
    wheat farms 9
    farms using internet 37
    Report printed: July 15, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.