general
| frequency | wkly m |
| publication day | wednesday |
| ROP format | 6C broad |
| career / classified format | 6C broad |
| page depth | 278 |
| zone | SK-NORTH EAST |
circulation
| total circulation: | 1,199 |
| paid: | 1,159 |
| controlled: | 40 |
| electronic: | 0 |
| audit date: | 2024/02/22 |
| audit basis: | Publisher Sworn - Paid |
ROP rates
| Level 1 Open Gross | $1.53 |
| Full Colour |
1/4 page |
$120.00 |
|
1/2 page |
$216.00 |
|
full page |
$216.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $1.53 |
| Net FSI rate charge (CPM) | $89.00 |
inserts
| quantity (confirm prior)
|
1,500
|
|
publication specification
|
|
6 column Broadsheet format.
Col. W.10.8 picas; Pg. Depth 278 agates.
Publisher's rights reserved.
Reservation & closing: Monday 9am week of.
|
| booking deadline
|
Fri 3:00pm CT
|
| material deadline
|
Mon 3:00pm CT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
9.875"
|
|
2C -
3.178"
|
7C -
0.0"
|
|
3C -
4.85"
|
8C -
0.0"
|
|
4C -
6.5"
|
9C -
0.0"
|
|
5C -
8.187"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
9.875"
|
|
2C -
3.178"
|
7C -
0.0"
|
|
3C -
4.85"
|
8C -
0.0"
|
|
4C -
6.5"
|
9C -
0.0"
|
|
5C -
8.187"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.875"w x 3.0"h
|
|
1/8 page (H)
|
4.85"w x 5.35"h
|
|
1/8 page (V)
|
3.178"w x 8.25"h
|
|
1/4 page (V)
|
4.85"w x 10.5"h
|
|
1/3 page (H)
|
9.875"w x 7.0"h
|
|
1/3 page (V)
|
4.85"w x 14"h
|
|
1/2 page (H)
|
9.875"w x 10.5"h
|
|
1/2 page (V)
|
4.85"w x 20.0"h
|
|
3/4 page (V)
|
9.875"w x 16"h
|
|
Page Dominant
|
8.187"w x 16"h
|
|
Full page
|
9.875"w x 20.0"h
|
|
demographics
| total population |
|
| males |
7,711 |
| females |
8,652 |
| total households |
|
| with children |
1,696 |
| without children |
1,729 |
| person / household |
2.3 |
household income
| average |
$51,206 |
| percent over $60k |
34% |
| percent over $100k |
11% |
education
| none |
16% |
| other |
84% |
| high school |
31% |
| trades |
15% |
| college |
19% |
| university |
18% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,103 |
| cell and internet |
$448 |
| home renovations |
$2,314 |
| rrsp's |
$826 |
| lotteries |
$109 |
| health insurance |
$290 |
| appliances |
$341 |
| furnishings |
$631 |
| computer hardware |
$218 |
| auto / truck purchase |
$2,352 |
| auto / truck lease |
$487 |
| air travel |
$281 |
agriculture
| total number of farms |
170 |
| livestock farms |
2 |
| oilseed farms |
16 |
| wheat farms |
9 |
| farms using internet |
37 |
|
