general
| frequency | wkly m |
| publication day | tuesday |
| ROP format | 6C broad |
| career / classified format | 6C broad |
| page depth | 302 |
| zone | AB-CENTRAL (SOUTH EAST) |
circulation
| total circulation: | 5,286 |
| paid: | 5,159 |
| controlled: | 127 |
| electronic: | 50 |
| audit date: | 2022/02/16 |
| audit basis: | CMCA-Paid |
ROP rates
| Level 1 Open Gross | $1.12 |
| Full Colour |
1/4 page |
$192.00 |
|
1/2 page |
$294.00 |
|
full page |
$294.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $1.12 |
| Net FSI rate charge (CPM) | $-1.00 |
inserts
| quantity (confirm prior)
|
5,800
|
|
publication specification
|
|
|
| booking deadline
|
Wed 4pm MT
|
| material deadline
|
Thu 4 pm MT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.1"
|
|
2C -
3.2"
|
7C -
0.0"
|
|
3C -
4.9"
|
8C -
0.0"
|
|
4C -
6.6"
|
9C -
0.0"
|
|
5C -
8.4"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.125"w x 3.0"h
|
|
1/8 page (H)
|
6.75"w x 5.35"h
|
|
1/8 page (V)
|
3.25"w x 8.25"h
|
|
1/4 page (V)
|
5"w x 10.5"h
|
|
1/3 page (H)
|
10.25"w x 7.0"h
|
|
1/3 page (V)
|
5.0"w x 14"h
|
|
1/2 page (H)
|
10.25"w x 10.5"h
|
|
1/2 page (V)
|
5.0"w x 21.5"h
|
|
3/4 page (V)
|
10.25"w x 16.0"h
|
|
Page Dominant
|
8.5"w x 16.0"h
|
|
Full page
|
10.25"w x 21.5"h
|
|
demographics
| total population |
|
| males |
9,273 |
| females |
8,851 |
| total households |
|
| with children |
2,264 |
| without children |
1,755 |
| person / household |
2.9 |
household income
| average |
$65,195 |
| percent over $60k |
48% |
| percent over $100k |
19% |
education
| none |
27% |
| other |
73% |
| high school |
27% |
| trades |
12% |
| college |
21% |
| university |
12% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,755 |
| cell and internet |
$566 |
| home renovations |
$3,015 |
| rrsp's |
$1,596 |
| lotteries |
$129 |
| health insurance |
$321 |
| appliances |
$361 |
| furnishings |
$831 |
| computer hardware |
$339 |
| auto / truck purchase |
$2,913 |
| auto / truck lease |
$584 |
| air travel |
$345 |
agriculture
| total number of farms |
1,890 |
| livestock farms |
37 |
| oilseed farms |
20 |
| wheat farms |
448 |
| farms using internet |
723 |
|
