general
| frequency | wkly m |
| publication day | thursday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 217 |
| zone | AB-SOUTH WEST |
circulation
| total circulation: | 500 |
| paid: | 490 |
| controlled: | 10 |
| electronic: | |
| audit date: | 2024/02/28 |
| audit basis: | CMCA-Paid |
ROP rates
| Level 1 Open Gross | $0.95 |
| Full Colour |
1/4 page |
$100.00 |
|
1/2 page |
$145.00 |
|
full page |
$253.00 |
| position charge |
0.15% of ad cost
|
| career / classified rate | $0.95 |
| Net FSI rate charge (CPM) | $346.00 |
inserts
| quantity (confirm prior)
|
525
|
|
publication specification
|
|
Publishers rights reserved. Reservations & closing: Friday 12:00 noon, Publication Wednesday.
|
| booking deadline
|
Tue 4pm MT
|
| material deadline
|
Wed 4pm MT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.25"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 7.85"h
|
|
1/3 page (H)
|
10.25"w x 5.5"h
|
|
1/3 page (V)
|
5.0"w x 10.25"h
|
|
1/2 page (H)
|
10.25"w x 7.85"h
|
|
1/2 page (V)
|
5.0"w x 15.25"h
|
|
3/4 page (V)
|
10.25"w x 11.25"h
|
|
Page Dominant
|
8.5"w x 11.25"h
|
|
Full page
|
10.25"w x 15.25"h
|
|
demographics
| total population |
|
| males |
2,058 |
| females |
2,311 |
| total households |
|
| with children |
459 |
| without children |
509 |
| person / household |
3 |
household income
| average |
$59,414 |
| percent over $60k |
38% |
| percent over $100k |
11% |
education
| none |
12% |
| other |
89% |
| high school |
27% |
| trades |
13% |
| college |
19% |
| university |
28% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,343 |
| cell and internet |
$494 |
| home renovations |
$2,655 |
| rrsp's |
$858 |
| lotteries |
$99 |
| health insurance |
$278 |
| appliances |
$296 |
| furnishings |
$686 |
| computer hardware |
$271 |
| auto / truck purchase |
$2,241 |
| auto / truck lease |
$476 |
| air travel |
$261 |
agriculture
| total number of farms |
51 |
| livestock farms |
1 |
| oilseed farms |
0 |
| wheat farms |
2 |
| farms using internet |
14 |
|
