general
| frequency | wkly m |
| publication day | wednesday |
| ROP format | 6C tabloid |
| career / classified format | 7C tabloid |
| page depth | 219 |
| zone | AB-SOUTH WEST |
circulation
| total circulation: | 1,362 |
| paid: | 135 |
| controlled: | 35 |
| electronic: | 92 |
| audit date: | 2024/02/15 |
| audit basis: | CMCA-Paid |
ROP rates
| Level 1 Open Gross | $0.79 |
| Full Colour |
1/4 page |
$89.00 |
|
1/2 page |
$89.00 |
|
full page |
$110.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $0.92 |
| Net FSI rate charge (CPM) | $105.00 |
inserts
| quantity (confirm prior)
|
1,700
|
|
publication specification
|
|
Publishers rights reserved. Reservations & closing: Friday noon before publication
|
| booking deadline
|
Fri 12am MT
|
| material deadline
|
Mon 10am MT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
8.75"
|
|
2C -
2.75"
|
7C -
10.25"
|
|
3C -
4.25"
|
8C -
0.0"
|
|
4C -
5.75"
|
9C -
0.0"
|
|
5C -
7.3"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.25"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 7.85"h
|
|
1/3 page (H)
|
10.25"w x 5.5"h
|
|
1/3 page (V)
|
5.0"w x 10.25"h
|
|
1/2 page (H)
|
10.25"w x 7.85"h
|
|
1/2 page (V)
|
5.0"w x 15.57"h
|
|
3/4 page (V)
|
10.25"w x 11.25"h
|
|
Page Dominant
|
8.5"w x 11.25"h
|
|
Full page
|
10.25"w x 15.57"h
|
regular features
| AGRICULTURE - Local News |
Weekly |
| BUSINESS - Business Directory |
Weekly |
| BUSINESS - Local Business News |
Monthly |
| SPORTS - Calendar |
Weekly |
| TOURISM/TRAVEL - Local Attractions |
Yearly |
special supplements
| AGRICULTURE - General |
October |
| SMALL BUSINESS - Small Business Week |
October |
| TOURISM - Local |
May |
|
demographics
| total population |
|
| males |
3,166 |
| females |
3,299 |
| total households |
|
| with children |
571 |
| without children |
824 |
| person / household |
2.5 |
household income
| average |
$58,697 |
| percent over $60k |
34% |
| percent over $100k |
15% |
education
| none |
23% |
| other |
76% |
| high school |
27% |
| trades |
13% |
| college |
22% |
| university |
14% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,086 |
| cell and internet |
$535 |
| home renovations |
$2,766 |
| rrsp's |
$908 |
| lotteries |
$119 |
| health insurance |
$308 |
| appliances |
$415 |
| furnishings |
$709 |
| computer hardware |
$255 |
| auto / truck purchase |
$2,641 |
| auto / truck lease |
$538 |
| air travel |
$311 |
agriculture
| total number of farms |
345 |
| livestock farms |
6 |
| oilseed farms |
2 |
| wheat farms |
11 |
| farms using internet |
108 |
|
