Fort Saskatchewan Record
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth143
    zoneAB-60MIN-EDMONTON
  • circulation
  • total circulation:9,418
     paid:0
     controlled:9,418
     electronic:
    audit date: 2022/02/22
    audit basis: Publisher Sworn-Free
  • ROP rates
  • Level 1 Open Gross$0.87
    Full Colour 1/4 page $71.00
    1/2 page $122.00
    full page $223.00
    position charge 0.10% of ad cost
    career / classified rate$0.87
    Net FSI rate charge (CPM)$100.25
  • inserts
  • quantity (confirm prior) 9,418
     
    publication specification
    Publishers right reserved. Reservations & closing: Friday 2:00 p.m.
     
    booking deadline Mon 4pm MT
    material deadline Mon 4pm MT
  • ROP specifications
  • 1C - 0.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • CAREER specifications
  • 1C - 0.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.25"h
    1/8 page (V) 2.0"w x 7.0"h
    1/4 page (V) 5.0"w x 5.71"h
    1/3 page (H) 10.25"w x 4.33"h
    1/3 page (V) 5.0"w x 7.621"h
    1/2 page (H) 10.25"w x 5.71"h
    1/2 page (V) 5.0"w x 11.43"h
    3/4 page (V) 10.25"w x 8.5"h
    Page Dominant 8.5"w x 8.5"h
    Full page 10.25"w x 11.43"h
  • demographics
  • total population  
    males 10,029
    females 9,531
    total households  
    with children 2,398
    without children 1,838
    person / household 2.7
  • household income
  • average $83,484
    percent over $60k 62%
    percent over $100k 34%
  • education
  • none 12%
    other 88%
    high school 26%
    trades 19%
    college 27%
    university 16%
  • labour force top industries
  • Manufacturing 15%
    Construction 11%
    Retail trade 11%
    Health care and social assistance 10%
    Public administration 6%
  • average household spending / yr
  • mortgage payments $4,779
    cell and internet $625
    home renovations $3,049
    rrsp's $2,838
    lotteries $168
    health insurance $414
    appliances $431
    furnishings $949
    computer hardware $396
    auto / truck purchase $3,941
    auto / truck lease $804
    air travel $494
  • agriculture
  • total number of farms 190
    livestock farms 7
    oilseed farms 28
    wheat farms 9
    farms using internet 88
    Report printed: January 27, 2023
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.