Leduc Representative
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication dayfriday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth143
    zoneAB-60MIN-EDMONTON
  • circulation
  • total circulation:14,464
     paid:0
     controlled:14,464
     electronic:
    audit date: 2022/03/03
    audit basis: Publisher Sworn-Free
  • ROP rates
  • Level 1 Open Gross$0.98
    Full Colour 1/4 page $78.00
    1/2 page $135.00
    full page $249.00
    position charge 0.25% of ad cost
    career / classified rate$0.98
    Net FSI rate charge (CPM)$95.00
  • inserts
  • quantity (confirm prior) 14,464
     
    publication specification
    Publishers rights reserved. Reservations & closing: Tuesday 5:00 p.m.
     
    booking deadline Tue 12pm MT
    material deadline Tue 12pm MT
  • ROP specifications
  • 1C - 0.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • CAREER specifications
  • 1C - 0.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.25"h
    1/8 page (V) 2.0"w x 7.0"h
    1/4 page (V) 5.0"w x 5.71"h
    1/3 page (H) 10.25"w x 4.33"h
    1/3 page (V) 5.0"w x 7.621"h
    1/2 page (H) 10.25"w x 5.71"h
    1/2 page (V) 5.0"w x 11.43"h
    3/4 page (V) 10.25"w x 8.5"h
    Page Dominant 8.5"w x 8.5"h
    Full page 10.25"w x 11.43"h
  • regular features
  • AGRICULTURE - Local News Monthly
    BUSINESS - Business Directory Weekly
    ENTERTAINMENT - Crossword Puzzle/Comics/Horoscope Weekly
    LIFESTYLE - Gardening Monthly
    LIFESTYLE - Home Improvement/Decorating Monthly
    SPORTS - Scoreboard Weekly
    TOURISM/TRAVEL - Local Attractions Weekly
  • demographics
  • total population  
    males 14,331
    females 14,085
    total households  
    with children 3,286
    without children 2,938
    person / household 2.6
  • household income
  • average $80,109
    percent over $60k 54%
    percent over $100k 25%
  • education
  • none 18%
    other 82%
    high school 28%
    trades 17%
    college 23%
    university 13%
  • labour force top industries
  • Retail trade 10%
    Mining and oil and gas extraction 10%
    Construction 10%
    Transportation and warehousing 8%
    Manufacturing 8%
  • average household spending / yr
  • mortgage payments $5,246
    cell and internet $612
    home renovations $3,422
    rrsp's $2,326
    lotteries $157
    health insurance $408
    appliances $420
    furnishings $883
    computer hardware $384
    auto / truck purchase $3,575
    auto / truck lease $713
    air travel $433
  • agriculture
  • total number of farms 1,069
    livestock farms 33
    oilseed farms 63
    wheat farms 23
    farms using internet 342
    Report printed: January 27, 2023
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.