Oyen Echo
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daytuesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneAB-CENTRAL (SOUTH EAST)
  • circulation
  • total circulation:362
     paid:362
     controlled:0
     electronic:
    audit date: 2022/03/29
    audit basis: Publisher Sworn-Paid
  • ROP rates
  • Level 1 Open Gross$1.03
    Full Colour 1/4 page $123.00
    1/2 page $171.00
    full page $171.00
    position charge N/A
    career / classified rate$1.03
    Net FSI rate charge (CPM)$120.00
  • inserts
  • quantity (confirm prior) 0
     
    publication specification
    Publishers rights reserved. Reservations & closing: Monday Noon; Friday noon prior to long weekends
     
    booking deadline Thu 12pm MT
    material deadline Thu 12pm MT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.71"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 15.71"h
  • regular features
  • EVENTS - Local Calendar of Events Weekly
  • demographics
  • total population  
    males 1,533
    females 1,499
    total households  
    with children 294
    without children 337
    person / household 2.7
  • household income
  • average $57,363
    percent over $60k 30%
    percent over $100k 13%
  • education
  • none 25%
    other 76%
    high school 34%
    trades 12%
    college 17%
    university 9%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 40%
    Health care and social assistance 11%
    Retail trade 7%
    Mining and oil and gas extraction 7%
    Accommodation and food services 6%
  • average household spending / yr
  • mortgage payments $4,261
    cell and internet $544
    home renovations $2,892
    rrsp's $1,181
    lotteries $117
    health insurance $307
    appliances $391
    furnishings $780
    computer hardware $280
    auto / truck purchase $3,158
    auto / truck lease $617
    air travel $381
  • agriculture
  • total number of farms 443
    livestock farms 8
    oilseed farms 9
    wheat farms 147
    farms using internet 168
    Report printed: January 27, 2023
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.