Peace River Record-Gazette
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daywednesday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth143
    zoneAB-PEACE COUNTRY & NORTH
  • circulation
  • total circulation:215
     paid:215
     controlled:0
     electronic:
    audit date: 2022/03/03
    audit basis: Publisher Sworn-Paid
  • ROP rates
  • Level 1 Open Gross$0.87
    Full Colour 1/4 page $71.00
    1/2 page $122.00
    full page $223.00
    position charge 0.25% of ad cost
    career / classified rate$0.87
    Net FSI rate charge (CPM)$110.00
  • inserts
  • quantity (confirm prior) 215
     
    publication specification
    Publishers rights reserved. Reservations & closing: Thursday Noon
     
    booking deadline Thu 12pm MT
    material deadline Thu 12pm MT
  • ROP specifications
  • 1C - 0.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • CAREER specifications
  • 1C - 0.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.25"h
    1/8 page (V) 2.0"w x 7.0"h
    1/4 page (V) 5.0"w x 5.71"h
    1/3 page (H) 10.25"w x 4.33"h
    1/3 page (V) 5.0"w x 7.621"h
    1/2 page (H) 10.25"w x 5.71"h
    1/2 page (V) 5.0"w x 11.43"h
    3/4 page (V) 10.25"w x 8.5"h
    Page Dominant 8.5"w x 8.5"h
    Full page 10.25"w x 11.43"h
  • regular features
  • AGRICULTURE - Local News Weekly
  • demographics
  • total population  
    males 4,665
    females 4,521
    total households  
    with children 1,045
    without children 842
    person / household 2.7
  • household income
  • average $83,620
    percent over $60k 59%
    percent over $100k 29%
  • education
  • none 19%
    other 81%
    high school 22%
    trades 14%
    college 25%
    university 19%
  • labour force top industries
  • Retail trade 14%
    Health care and social assistance 10%
    Agriculture, forestry, fishing and hunting 8%
    Educational services 8%
    Construction 7%
  • average household spending / yr
  • mortgage payments $4,683
    cell and internet $566
    home renovations $3,159
    rrsp's $2,126
    lotteries $167
    health insurance $396
    appliances $376
    furnishings $854
    computer hardware $383
    auto / truck purchase $3,242
    auto / truck lease $653
    air travel $385
  • agriculture
  • total number of farms 140
    livestock farms 3
    oilseed farms 36
    wheat farms 10
    farms using internet 50
    Report printed: January 27, 2023
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.