Provost News
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daywednesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth215
    zoneAB-CENTRAL (SOUTH EAST)
  • circulation
  • total circulation:1,069
     paid:1,025
     controlled:44
     electronic:
    audit date: 2022/02/16
    audit basis: Publisher Sworn - Paid
  • ROP rates
  • Level 1 Open Gross$0.86
    Full Colour 1/4 page $103.00
    1/2 page $130.00
    full page $157.00
    position charge 0.25% of ad cost
    career / classified rate$0.88
    Net FSI rate charge (CPM)$-1.00
  • inserts
  • quantity (confirm prior) 0
     
    publication specification
    Publishers rights reserved. Reservations & closing: Thursday Noon
     
    booking deadline Fri 12pm MT
    material deadline Fri 2pm MT
  • ROP specifications
  • 1C - 1.45" 6C - 9.45"
    2C - 3.0" 7C - 0.0"
    3C - 4.65" 8C - 0.0"
    4C - 6.25" 9C - 0.0"
    5C - 7.85" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.45" 6C - 9.45"
    2C - 3.0" 7C - 0.0"
    3C - 4.65" 8C - 0.0"
    4C - 6.25" 9C - 0.0"
    5C - 7.85" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.45"w x 3.0"h
    1/8 page (H) 4.65"w x 3.86"h
    1/8 page (V) 3.00"w x 7.0"h
    1/4 page (V) 4.65"w x 7.85"h
    1/3 page (H) 9.45"w x 5.5"h
    1/3 page (V) 4.65"w x 10.25"h
    1/2 page (H) 9.45"w x 7.85"h
    1/2 page (V) 4.65"w x 15.35"h
    3/4 page (V) 9.45"w x 11.25"h
    Page Dominant 7.85"w x 11.25"h
    Full page 9.45"w x 15.35"h
  • demographics
  • total population  
    males 2,419
    females 2,306
    total households  
    with children 586
    without children 436
    person / household 2.7
  • household income
  • average $74,081
    percent over $60k 56%
    percent over $100k 24%
  • education
  • none 21%
    other 78%
    high school 34%
    trades 18%
    college 20%
    university 8%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 22%
    Mining and oil and gas extraction 22%
    Health care and social assistance 8%
    Other services (except public administration) 7%
    Construction 7%
  • average household spending / yr
  • mortgage payments $4,949
    cell and internet $599
    home renovations $3,322
    rrsp's $1,914
    lotteries $138
    health insurance $360
    appliances $390
    furnishings $880
    computer hardware $372
    auto / truck purchase $3,429
    auto / truck lease $668
    air travel $413
  • agriculture
  • total number of farms 339
    livestock farms 8
    oilseed farms 14
    wheat farms 37
    farms using internet 119
    Report printed: January 27, 2023
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.