general
| frequency | wkly m |
| publication day | thu |
| ROP format | 10C tabloid |
| career / classified format | 10C tabloid |
| page depth | 143 |
| zone | AB-60MIN-EDMONTON |
circulation
| total circulation: | 26,458 |
| paid: | 0 |
| controlled: | 26,458 |
| electronic: | |
| audit date: | 2024/04/22 |
| audit basis: | Publisher Sworn-Paid |
ROP rates
| Level 1 Open Gross | $0.00 |
| Full Colour |
1/4 page |
$64.00 |
|
1/2 page |
$94.00 |
|
full page |
$176.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $0.00 |
| Net FSI rate charge (CPM) | $0.00 |
inserts
| quantity (confirm prior)
|
26,212
|
|
publication specification
|
|
|
| booking deadline
|
Fri 9am MT
|
| material deadline
|
Mon 2pm MT
|
|
ROP specifications
|
1C -
0.0"
|
6C -
6.125"
|
|
2C -
2.0"
|
7C -
7.19"
|
|
3C -
3.0"
|
8C -
8.25"
|
|
4C -
4.0"
|
9C -
0.0"
|
|
5C -
5.0"
|
10C -
10.25"
|
CAREER specifications
|
1C -
0.0"
|
6C -
6.125"
|
|
2C -
2.0"
|
7C -
7.19"
|
|
3C -
3.0"
|
8C -
8.25"
|
|
4C -
4.0"
|
9C -
0.0"
|
|
5C -
5.0"
|
10C -
10.25"
|
ROP standardized ad sizes
|
Banner
|
10.34"w x 2.143"h
|
|
1/8 page (H)
|
4.046"w x 4.0"h
|
|
1/8 page (V)
|
4.046"w x 4.0"h
|
|
1/4 page (V)
|
4.046"w x 5.071"h
|
|
1/3 page (H)
|
4.046"w x 7.143"h
|
|
1/3 page (V)
|
4.046"w x 7.143"h
|
|
1/2 page (H)
|
10.34"w x 5.071"h
|
|
1/2 page (V)
|
10.34"w x 5.071"h
|
|
3/4 page (V)
|
6.144"w x 10.214"h
|
|
Page Dominant
|
6.144"w x 10.214"h
|
|
Full page
|
10.34"w x 10.214"h
|
|
demographics
| total population |
|
| males |
35,784 |
| females |
36,457 |
| total households |
|
| with children |
10,543 |
| without children |
6,846 |
| person / household |
2.9 |
household income
| average |
$111,172 |
| percent over $60k |
73% |
| percent over $100k |
44% |
education
| none |
9% |
| other |
91% |
| high school |
24% |
| trades |
13% |
| college |
26% |
| university |
28% |
labour force top industries
average household spending / yr
| mortgage payments |
$6,541 |
| cell and internet |
$703 |
| home renovations |
$4,058 |
| rrsp's |
$5,299 |
| lotteries |
$204 |
| health insurance |
$541 |
| appliances |
$497 |
| furnishings |
$1,213 |
| computer hardware |
$531 |
| auto / truck purchase |
$4,470 |
| auto / truck lease |
$930 |
| air travel |
$625 |
agriculture
| total number of farms |
204 |
| livestock farms |
8 |
| oilseed farms |
19 |
| wheat farms |
7 |
| farms using internet |
84 |
|
