Stettler Independent*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format6C tabloid
    career / classified format8C tabloid
    page depth182
    zoneAB-CENTRAL (RED DEER)
  • circulation
  • total circulation:859
     paid:859
     controlled:0
     electronic:
    audit date: 2022/02/23
    audit basis: Publisher Sworn-Paid
  • ROP rates
  • Level 1 Open Gross$1.28
    Full Colour 1/4 page $123.00
    1/2 page $185.00
    full page $185.00
    position charge 0.25% of ad cost
    career / classified rate$1.54
    Net FSI rate charge (CPM)$0.00
  • inserts
  • quantity (confirm prior) 859
     
    publication specification
    Publishers rights reserved. Reservations & closing: Monday Noon
     
    booking deadline Mon 12pm MT
    material deadline Mon 5pm MT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 0.0" 6C - 7.717"
    2C - 2.5" 7C - 9.028"
    3C - 3.806" 8C - 10.33"
    4C - 5.111" 9C - 0.0"
    5C - 6.417" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 6.5"h
    1/3 page (H) 10.25"w x 4.33"h
    1/3 page (V) 5.0"w x 8.75"h
    1/2 page (H) 10.25"w x 6.5"h
    1/2 page (V) 5.0"w x 13.0"h
    3/4 page (V) 10.25"w x 9.75"h
    Page Dominant 8.5"w x 9.75"h
    Full page 10.25"w x 13.0"h
  • demographics
  • total population  
    males 5,247
    females 5,327
    total households  
    with children 1,052
    without children 1,086
    person / household 2.6
  • household income
  • average $62,955
    percent over $60k 46%
    percent over $100k 18%
  • education
  • none 23%
    other 77%
    high school 28%
    trades 16%
    college 22%
    university 11%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 15%
    Retail trade 14%
    Mining and oil and gas extraction 13%
    Health care and social assistance 8%
    Construction 7%
  • average household spending / yr
  • mortgage payments $4,593
    cell and internet $566
    home renovations $3,146
    rrsp's $1,259
    lotteries $124
    health insurance $335
    appliances $406
    furnishings $772
    computer hardware $308
    auto / truck purchase $3,206
    auto / truck lease $608
    air travel $377
  • agriculture
  • total number of farms 696
    livestock farms 28
    oilseed farms 25
    wheat farms 32
    farms using internet 255
    Report printed: January 27, 2023
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.