Stony Plain Reporter
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication dayfriday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth143
    zoneAB-60MIN-EDMONTON
  • circulation
  • total circulation:11,038
     paid:0
     controlled:11,038
     electronic:
    audit date: 2022/03/22
    audit basis: Publisher Sworn-Free
  • ROP rates
  • Level 1 Open Gross$0.98
    Full Colour 1/4 page $78.00
    1/2 page $135.00
    full page $249.00
    position charge 0.25% of ad cost
    career / classified rate$0.98
    Net FSI rate charge (CPM)$110.00
  • inserts
  • quantity (confirm prior) 11,038
     
    publication specification
    Publishers right reserved. Reservation & closing: Tuesday 10:00 a.m.
     
    booking deadline Tue 12pm MT
    material deadline Tue 12pm MT
  • ROP specifications
  • 1C - 0.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • CAREER specifications
  • 1C - 0.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.25"h
    1/8 page (V) 2.0"w x 7.0"h
    1/4 page (V) 5.0"w x 5.71"h
    1/3 page (H) 10.25"w x 4.33"h
    1/3 page (V) 5.0"w x 7.621"h
    1/2 page (H) 10.25"w x 5.71"h
    1/2 page (V) 5.0"w x 11.43"h
    3/4 page (V) 10.25"w x 8.5"h
    Page Dominant 8.5"w x 8.5"h
    Full page 10.25"w x 11.43"h
  • demographics
  • total population  
    males 21,496
    females 20,710
    total households  
    with children 5,127
    without children 4,280
    person / household 2.8
  • household income
  • average $78,760
    percent over $60k 57%
    percent over $100k 28%
  • education
  • none 19%
    other 81%
    high school 25%
    trades 19%
    college 22%
    university 14%
  • labour force top industries
  • Construction 15%
    Retail trade 10%
    Manufacturing 8%
    Health care and social assistance 8%
    Mining and oil and gas extraction 6%
  • average household spending / yr
  • mortgage payments $5,047
    cell and internet $566
    home renovations $3,205
    rrsp's $2,143
    lotteries $149
    health insurance $375
    appliances $388
    furnishings $857
    computer hardware $361
    auto / truck purchase $3,400
    auto / truck lease $698
    air travel $407
  • agriculture
  • total number of farms 1,131
    livestock farms 31
    oilseed farms 47
    wheat farms 15
    farms using internet 358
    Report printed: January 27, 2023
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.