Sylvan Lake News*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format6C tabloid
    career / classified format8C tabloid
    page depth182
    zoneAB-CENTRAL (RED DEER)
  • circulation
  • total circulation:5,084
     paid:0
     controlled:5,084
     electronic:
    audit date: 2023/12/27
    audit basis: Publisher Sworn-Free
  • ROP rates
  • Level 1 Open Gross$1.75
    Full Colour 1/4 page $123.00
    1/2 page $192.00
    full page $192.00
    position charge 0.25% of ad cost
    career / classified rate$1.91
    Net FSI rate charge (CPM)$-1.00
  • inserts
  • quantity (confirm prior) 5,191
     
    publication specification
    Publishers right reserved. Reservation & closing: Monday prior: 4:00 p.m.
     
    booking deadline Mon 4pm MT
    material deadline Tue 10am MT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 0.0" 6C - 7.717"
    2C - 2.5" 7C - 9.028"
    3C - 3.806" 8C - 10.33"
    4C - 5.111" 9C - 0.0"
    5C - 6.417" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 6.5"h
    1/3 page (H) 10.25"w x 4.33"h
    1/3 page (V) 5.0"w x 8.75"h
    1/2 page (H) 10.25"w x 6.5"h
    1/2 page (V) 5.0"w x 13.0"h
    3/4 page (V) 10.25"w x 9.75"h
    Page Dominant 8.5"w x 9.75"h
    Full page 10.25"w x 13.0"h
  • regular features
  • CLASSIFIED - Services Directory Weekly
    ENTERTAINMENT - Crossword Puzzle/Comics/Horoscope Weekly
    EVENTS - Local Calendar of Events Weekly
    LIFESTYLE - Health & Wellness Monthly
    WEATHER - Forecasts Weekly
  • demographics
  • total population  
    males
    females
    total households  
    with children
    without children
    person / household
  • household income
  • average $
    percent over $60k %
    percent over $100k %
  • education
  • none %
    other %
    high school %
    trades %
    college %
    university %
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $5,268
    cell and internet $596
    home renovations $3,443
    rrsp's $2,562
    lotteries $169
    health insurance $426
    appliances $401
    furnishings $917
    computer hardware $414
    auto / truck purchase $3,848
    auto / truck lease $771
    air travel $460
  • agriculture
  • total number of farms 461
    livestock farms 11
    oilseed farms 19
    wheat farms 7
    farms using internet 173
    Report printed: July 15, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.