Tofield Mercury*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daywednesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth199
    zoneAB-60MIN-EDMONTON
  • circulation
  • total circulation:964
     paid:909
     controlled:55
     electronic:
    audit date: 2020/11/14
    audit basis: CMCA-Paid
  • ROP rates
  • Level 1 Open Gross$0.77
    Full Colour 1/4 page $55.00
    1/2 page $89.00
    full page $89.00
    position charge 0.10% of ad cost
    career / classified rate$0.77
    Net FSI rate charge (CPM)$90.00
  • inserts
  • quantity (confirm prior) 1,000
     
    publication specification
    Publishers right reserved. Reservation & closing: Thursday 5:00 p.m.
     
    booking deadline Fri 12pm MT
    material deadline Mon 12pm MT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 14.21"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 14.21"h
  • demographics
  • total population  
    males 2,487
    females 2,540
    total households  
    with children 466
    without children 604
    person / household 2.7
  • household income
  • average $57,679
    percent over $60k 39%
    percent over $100k 15%
  • education
  • none 25%
    other 75%
    high school 27%
    trades 15%
    college 18%
    university 14%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 18%
    Health care and social assistance 11%
    Construction 10%
    Manufacturing 8%
    Retail trade 7%
  • average household spending / yr
  • mortgage payments $4,181
    cell and internet $519
    home renovations $2,935
    rrsp's $899
    lotteries $118
    health insurance $316
    appliances $346
    furnishings $713
    computer hardware $269
    auto / truck purchase $2,977
    auto / truck lease $609
    air travel $352
  • agriculture
  • total number of farms 292
    livestock farms 7
    oilseed farms 33
    wheat farms 17
    farms using internet 94
    Report printed: January 27, 2023
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.