Canmore/Banff Rocky Mountain Outlook
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth177
    zoneAB-60MIN-CALGARY
  • circulation
  • total circulation:9,180
     paid:0
     controlled:9,180
     electronic:1,801
    audit date: 2024/04/29
    audit basis: Publisher Sworn-Free
  • ROP rates
  • Level 1 Open Gross$1.57
    Full Colour 1/4 page $89.00
    1/2 page $123.00
    full page $151.00
    position charge N/A
    career / classified rate$1.69
    Net FSI rate charge (CPM)$-1.00
  • inserts
  • quantity (confirm prior) 0
     
    publication specification
    Publishers right reserved.
     
    booking deadline Mon 12pm MT
    material deadline Mon 5pm MT
  • ROP specifications
  • 1C - 1.45" 6C - 9.45"
    2C - 3.0" 7C - 0.0"
    3C - 4.65" 8C - 0.0"
    4C - 6.25" 9C - 0.0"
    5C - 7.85" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.45" 6C - 9.45"
    2C - 3.0" 7C - 0.0"
    3C - 4.65" 8C - 0.0"
    4C - 6.25" 9C - 0.0"
    5C - 7.85" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.45"w x 3.0"h
    1/8 page (H) 4.65"w x 3.86"h
    1/8 page (V) 3.0"w x 7.0"h
    1/4 page (V) 4.65"w x 6.5"h
    1/3 page (H) 9.45"w x 4.33"h
    1/3 page (V) 4.65"w x 8.75"h
    1/2 page (H) 9.45"w x 6.5"h
    1/2 page (V) 4.65"w x 12.64"h
    3/4 page (V) 9.875"w x 9.75"h
    Page Dominant 7.85"w x 9.75"h
    Full page 9.45"w x 12.64"h
  • demographics
  • total population  
    males
    females
    total households  
    with children
    without children
    person / household
  • household income
  • average $
    percent over $60k %
    percent over $100k %
  • education
  • none %
    other %
    high school %
    trades %
    college %
    university %
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $3,526
    cell and internet $582
    home renovations $2,531
    rrsp's $2,488
    lotteries $172
    health insurance $393
    appliances $357
    furnishings $967
    computer hardware $321
    auto / truck purchase $3,153
    auto / truck lease $707
    air travel $419
  • agriculture
  • total number of farms 1
    livestock farms 0
    oilseed farms 0
    wheat farms 0
    farms using internet 1
    Report printed: July 15, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.