Kivalliq News (NU)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daywednesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth215
    zoneNWT/NU
  • circulation
  • total circulation:1,292
     paid:765
     controlled:527
     electronic:
    audit date: 2019/05/31
    audit basis: CMCA-Paid
  • ROP rates
  • Level 1 Open Gross$4.35
    Full Colour 1/4 page $294.00
    1/2 page $294.00
    full page $294.00
    position charge 0.25% of ad cost
    career / classified rate$4.35
    Net FSI rate charge (CPM)$125.00
  • inserts
  • quantity (confirm prior) 2,161
     
    publication specification
    6 Column Tabloid. Wed. Pub. Column Width 9p6. Page Depth 215 agates Publishers Rights Reserved Reservation & Closing: Wednesay 4pm previous.
     
    booking deadline Wed 4pm CT
    material deadline Thu 10am CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.357"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 15.357"h
  • regular features
  • CLASSIFIED - Careers Weekly
    ENTERTAINMENT - Performing Arts, Concerts Weekly
    LIFESTYLE - Family/Parenting Weekly
    LIFESTYLE - Health & Wellness Monthly
    WEATHER - Forecasts Weekly
  • demographics
  • total population  
    males 4,201
    females 4,151
    total households  
    with children 830
    without children 120
    person / household 4
  • household income
  • average $62,112
    percent over $60k 43%
    percent over $100k 22%
  • education
  • none 53%
    other 47%
    high school 10%
    trades 9%
    college 15%
    university 12%
  • labour force top industries
  • Public administration 22%
    Educational services 15%
    Retail trade 13%
    Health care and social assistance 11%
    Transportation and warehousing 7%
  • average household spending / yr
  • mortgage payments $2,005
    cell and internet $532
    home renovations $1,897
    rrsp's $1,059
    lotteries $145
    health insurance $295
    appliances $309
    furnishings $771
    computer hardware $274
    auto / truck purchase $2,089
    auto / truck lease $521
    air travel $244
  • agriculture
  • total number of farms 0
    livestock farms 0
    oilseed farms 0
    wheat farms 0
    farms using internet 0
    Report printed: October 07, 2022
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.