MCNA has compiled some top line readership data for all of its participating Combase members. The data has been taken from the latest wave of fieldwork completed in each market. All numeric data reads as a %. Top Daily Newspaper and Top Radio Station data refers to the largest % of Adults 18+ 'read last Weekday Edition' or 'Listened to Yesterday' serving the market.
Newspapers reporting '0's indicate a non-participating Combase publication.
Additional data including Cross-Tab and Reach Frequency are available by contacting the MCNA office 1.204.947.1691 or 1.800.782.0051 (MB only)
WATCH FOR THE LAST WAVE OF COMBASE DATA TO BE RELEASED LATER THIS YEAR