general
| frequency | wkly m |
| publication day | thursday |
| ROP format | 5C tabloid |
| career / classified format | 5C tabloid |
| page depth | 143 |
| zone | AB-PEACE COUNTRY & NORTH |
circulation
| total circulation: | 910 |
| paid: | 482 |
| controlled: | 310 |
| electronic: | 118 |
| audit date: | 2022/03/11 |
| audit basis: | Publisher Sworn-Paid |
ROP rates
| Level 1 Open Gross | $1.09 |
| Full Colour |
1/4 page |
$154.00 |
|
1/2 page |
$171.00 |
|
full page |
$171.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $1.53 |
| Net FSI rate charge (CPM) | $145.00 |
inserts
| quantity (confirm prior)
|
1,040
|
|
publication specification
|
|
Publishers right reserved. Reservation & closing: Monday 11 a.m.
|
| booking deadline
|
Fri 4pm MT
|
| material deadline
|
Fri 4pm MT
|
|
ROP specifications
|
1C -
1.25"
|
6C -
0.0"
|
|
2C -
3.0"
|
7C -
0.0"
|
|
3C -
4.65"
|
8C -
0.0"
|
|
4C -
6.125"
|
9C -
0.0"
|
|
5C -
8.0"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.25"
|
6C -
0.0"
|
|
2C -
3.0"
|
7C -
0.0"
|
|
3C -
4.75"
|
8C -
0.0"
|
|
4C -
6.125"
|
9C -
0.0"
|
|
5C -
8.0"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
8.0"w x 3.0"h
|
|
1/8 page (H)
|
4.65"w x 2.5"h
|
|
1/8 page (V)
|
3.0"w x 4.0"h
|
|
1/4 page (V)
|
4.65"w x 4.0"h
|
|
1/3 page (H)
|
8.0"w x 3.42"h
|
|
1/3 page (V)
|
4.65"w x 6"h
|
|
1/2 page (H)
|
8.0"w x 5.0"h
|
|
1/2 page (V)
|
4.65"w x 8"h
|
|
3/4 page (V)
|
8.0"w x 7.5"h
|
|
Page Dominant
|
6.125"w x 7.5"h
|
|
Full page
|
8.0"w x 10.0"h
|
|
demographics
| total population |
|
| males |
3,892 |
| females |
3,800 |
| total households |
|
| with children |
492 |
| without children |
268 |
| person / household |
3.5 |
household income
| average |
$59,889 |
| percent over $60k |
31% |
| percent over $100k |
11% |
education
| none |
56% |
| other |
45% |
| high school |
15% |
| trades |
11% |
| college |
13% |
| university |
6% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,929 |
| cell and internet |
$509 |
| home renovations |
$2,510 |
| rrsp's |
$914 |
| lotteries |
$122 |
| health insurance |
$282 |
| appliances |
$344 |
| furnishings |
$771 |
| computer hardware |
$265 |
| auto / truck purchase |
$2,396 |
| auto / truck lease |
$578 |
| air travel |
$273 |
agriculture
| total number of farms |
92 |
| livestock farms |
5 |
| oilseed farms |
14 |
| wheat farms |
3 |
| farms using internet |
54 |
|
