general
| frequency | wkly m |
| publication day | thursday |
| ROP format | 8C tabloid |
| career / classified format | 8C tabloid |
| page depth | 176 |
| zone | MB-60MIN-WINNIPEG |
circulation
| total circulation: | 8,810 |
| paid: | 0 |
| controlled: | 8,810 |
| electronic: | |
| audit date: | 2024/02/01 |
| audit basis: | Publisher Sworn-Free |
ROP rates
| Level 1 Open Gross | $1.31 |
| Full Colour |
1/4 page |
$123.00 |
|
1/2 page |
$148.00 |
|
full page |
$148.00 |
| position charge |
0.15% of ad cost
|
| career / classified rate | $1.55 |
| Net FSI rate charge (CPM) | $150.00 |
inserts
| quantity (confirm prior)
|
7,630
|
|
publication specification
|
|
Thursday publication. 8 column x 176 line tabloid
|
| booking deadline
|
Friday 4pm CT
|
| material deadline
|
Friday 4pm CT
|
|
ROP specifications
|
1C -
1.063"
|
6C -
7.45"
|
|
2C -
2.375"
|
7C -
0.0"
|
|
3C -
3.65"
|
8C -
10.0"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.17"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.063"
|
6C -
7.45"
|
|
2C -
2.375"
|
7C -
0.0"
|
|
3C -
3.65"
|
8C -
10.0"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.17"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.0"w x 3"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
2.375"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 6.5"h
|
|
1/3 page (H)
|
10.0"w x 4.33"h
|
|
1/3 page (V)
|
5.0"w x 8.75"h
|
|
1/2 page (H)
|
10.0"w x 6.5"h
|
|
1/2 page (V)
|
5.0"w x 12.57"h
|
|
3/4 page (V)
|
10.0"w x 9.75"h
|
|
Page Dominant
|
7.45"w x 9.75"h
|
|
Full page
|
10.0"w x 12.57"h
|
regular features
| AGRICULTURE - Local News |
Monthly |
| AUTOMOTIVE - Car Care |
Monthly |
| CLASSIFIED - Services Directory |
Weekly |
| ENTERTAINMENT - Crossword Puzzle/Comics/Horoscope |
Weekly |
| LIFESTYLE - Gardening |
Monthly |
| LIFESTYLE - Health & Wellness |
Weekly |
| LIFESTYLE - Home Improvement/Decorating |
Monthly |
|
demographics
| total population |
|
| males |
10,333 |
| females |
10,056 |
| total households |
|
| with children |
2,537 |
| without children |
2,107 |
| person / household |
2.8 |
household income
| average |
$60,907 |
| percent over $60k |
46% |
| percent over $100k |
16% |
education
| none |
24% |
| other |
76% |
| high school |
27% |
| trades |
15% |
| college |
18% |
| university |
16% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,803 |
| cell and internet |
$559 |
| home renovations |
$2,783 |
| rrsp's |
$1,293 |
| lotteries |
$122 |
| health insurance |
$305 |
| appliances |
$358 |
| furnishings |
$807 |
| computer hardware |
$300 |
| auto / truck purchase |
$2,982 |
| auto / truck lease |
$596 |
| air travel |
$355 |
agriculture
| total number of farms |
732 |
| livestock farms |
29 |
| oilseed farms |
37 |
| wheat farms |
36 |
| farms using internet |
292 |
|
