general
frequency | wkly m |
publication day | friday |
ROP format | 6C tabloid |
career / classified format | 6C tabloid |
page depth | 200 |
zone | MB-SOUTH WEST |
circulation
total circulation: | 1,478 |
paid: | 1,278 |
controlled: | 200 |
electronic: | 113 |
audit date: | 2022/04/04 |
audit basis: | Publisher Sworn- Free |
ROP rates
Level 1 Open Gross | $1.01 |
Full Colour |
1/4 page |
$128.00 |
|
1/2 page |
$142.00 |
|
full page |
$142.00 |
position charge |
0.20% of ad cost
|
career / classified rate | $1.01 |
Net FSI rate charge (CPM) | $120.00 |
inserts
quantity (confirm prior)
|
1,670
|
publication specification
|
Friday publication
|
booking deadline
|
Mon 4pm CT
|
material deadline
|
Mon 4pm CT
|
|
ROP specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h
|
1/8 page (H)
|
5.0"w x 3.86"h
|
1/8 page (V)
|
3.25"w x 7.0"h
|
1/4 page (V)
|
5.0"w x 7.85"h
|
1/3 page (H)
|
10.25"w x 5.5"h
|
1/3 page (V)
|
5.0"w x 10.25"h
|
1/2 page (H)
|
10.25"w x 7.85"h
|
1/2 page (V)
|
5.0"w x 14.21"h
|
3/4 page (V)
|
10.25"w x 11.25"h
|
Page Dominant
|
8.5"w x 11.25"h
|
Full page
|
10.25"w x 14.21"h
|
|
demographics
total population |
|
males |
2,035 |
females |
2,201 |
total households |
|
with children |
415 |
without children |
516 |
person / household |
2.3 |
household income
average |
$48,215 |
percent over $60k |
24% |
percent over $100k |
8% |
education
none |
23% |
other |
77% |
high school |
23% |
trades |
18% |
college |
18% |
university |
19% |
labour force top industries
average household spending / yr
mortgage payments |
$2,762 |
cell and internet |
$400 |
home renovations |
$2,508 |
rrsp's |
$497 |
lotteries |
$112 |
health insurance |
$303 |
appliances |
$341 |
furnishings |
$604 |
computer hardware |
$185 |
auto / truck purchase |
$2,031 |
auto / truck lease |
$472 |
air travel |
$248 |
agriculture
total number of farms |
179 |
livestock farms |
6 |
oilseed farms |
30 |
wheat farms |
24 |
farms using internet |
69 |
|