Rivers Banner Gazette Reporter*
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Ken Waddell
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format8C tabloid
    page depth196
    zoneMB - 60min - Brandon
  • circulation
  • total circulation:1,760
     paid:92
     controlled:1,668
    audit date: 2016/09/01
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$0.79
    colour B + 1C $106.00
    B + 2C $125.00
    process $125.00
    position charge 0.20% of ad cost
    career / classified rate$0.63
    Net FSI rate charge (CPM)$90.00
  • inserts
  • Insert quantity required 1,700
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Rivers Banner 529 -2nd Ave, Rives, MB, R0K 1X0
     
    booking deadline Mon 4pm CST
    material deadline Tue 12pm CST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.57"h"
    1/4 page (V) 5.0"w x 7.15"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 14.0"h"
    1/2 page (H) 10.25"w x 7.15"h"
    Page Dominant 8.5"w x 10.5"h"
    Full page 10.25"w x 14.0"h"
  • regular features
  • AGRICULTURE - Local News
  • demographics
  • total population  
    males 1,867
    females 1,861
    total households  
    with children 426
    without children 431
    person / household 2.5
  • household income
  • average $44,476
    percent over $60k 26%
    percent over $100k 4%
  • education
  • none 23%
    other 77%
    high school 30%
    trades 10%
    college 22%
    university 14%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 27%
    Health care and social assistance 11%
    Retail trade 9%
    Educational services 6%
    Transportation and warehousing 6%
  • average household spending / yr
  • mortgage payments $3,351
    cell and internet $463
    home renovations $2,313
    rrsp's $613
    lotteries $101
    health insurance $250
    appliances $327
    furnishings $633
    computer hardware $208
    auto / truck purchase $2,076
    auto / truck lease $505
    air travel $252
  • agriculture
  • total number of farms 279
    livestock farms 7
    oilseed farms 48
    wheat farms 34
    farms using internet 147
    Report printed: December 14, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data