Steinbach - The Carillon
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Glen Buffie
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format6C broad
    career / classified format9C broad
    page depth300
    zoneMB - 60min - Winnipeg
  • circulation
  • total circulation:4,996
     paid:4,749
     controlled:247
    audit date: 2016/06/24
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$1.31
    colour B + 1C $125.00
    B + 2C $125.00
    process $125.00
    position charge 0.20% of ad cost
    career / classified rate$1.31
    Net FSI rate charge (CPM)$75.00
  • inserts
  • Insert quantity required 6,200
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g. FLYERS DELIVERED TMC STEINBACH CITY VIA BAGGED DISTRIBUTION. TOTAL 11,500 RURAL DISTRIBUTION THROUGH THE PAPER
    shipping address
    Steinbach Carillon 377 Main Street, Steinbach, MB, R5G 1A5
     
    booking deadline Mon 4pm CST
    material deadline Tue 12pm CST
  • ROP specifications
  • 1C - 1.75" 6C - 11.5"
    2C - 3.6" 7C - 0.0"
    3C - 5.6" 8C - 0.0"
    4C - 7.6" 9C - 0.0"
    5C - 9.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.157" 6C - 7.6"
    2C - 2.4" 7C - 8.8"
    3C - 3.75" 8C - 10.1"
    4C - 5.0" 9C - 11.5"
    5C - 6.3" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 11.5"w x 3.0"h"
    1/8 page 5.5"w x 5.29"h"
    1/4 page (V) 5.5"w x 10.5"h"
    1/4 page (H) 7.6"w x 6"h"
    1/3 page (square) 9.4"w x 8.5"h"
    1/2 page (V) 5.5"w x 21.42"h"
    1/2 page (H) 11.5"w x 10.5"h"
    Page Dominant 9.5"w x 15.75"h"
    Full page 11.5"w x 21.42"h"
  • regular features
  • AGRICULTURE - Local News, AGRICULTURE - Markets/Prices
  • special supplements
  • AGRICULTURE - General, FINANCE/INVESTMENT - General, FOOD/NUTRITION/HEALTH AND WELLNESS - General, HOME IMPROVEMENT - General
  • demographics
  • total population  
    males 14,732
    females 14,923
    total households  
    with children 4,068
    without children 2,755
    person / household 3
  • household income
  • average $51,847
    percent over $60k 34%
    percent over $100k 9%
  • education
  • none 31%
    other 68%
    high school 28%
    trades 10%
    college 17%
    university 14%
  • labour force top industries
  • Manufacturing 19%
    Agriculture, forestry, fishing and hunting 15%
    Retail trade 10%
    Health care and social assistance 9%
    Construction 9%
  • average household spending / yr
  • mortgage payments $3,790
    cell and internet $477
    home renovations $2,639
    rrsp's $676
    lotteries $110
    health insurance $289
    appliances $327
    furnishings $645
    computer hardware $241
    auto / truck purchase $2,633
    auto / truck lease $531
    air travel $304
  • agriculture
  • total number of farms 687
    livestock farms 13
    oilseed farms 4
    wheat farms 13
    farms using internet 250
    Report printed: September 19, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data