Redwater Review*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth212
    zoneAB-60MIN-EDMONTON
  • circulation
  • total circulation:2,348
     paid:0
     controlled:2,348
     electronic:
    confirmed: 2025/03/18
    basis: Publ. Statement-Free
  • ROP rates
  • rate type standard
    position charge 25% of ad cost
  • inserts
  • net FSI rate charge (CPM)$110.00
    quantity (confirm prior) 4,400
  • publication specification
  • Publishers rights reserved. Reservations & closing: Friday 3:00 p.m.
  • deadlines
  • booking Thu 11am MT
    material Thu 5pm MT
  • ROP specifications
  • 1C - 1.25" 6C - 7.625"
    2C - 2.25" 7C - 8.95"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.35" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.36" 6C - 7.65"
    2C - 2.44" 7C - 8.95"
    3C - 3.75" 8C - 10.25"
    4C - 5.04" 9C - 0.0"
    5C - 6.35" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 4"h
    1/8 page (V) 3.75"w x 6"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.0"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.14"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 6.35"w x 11.25"h
    Full page 10.25"w x 15.14"h
  • special supplements
  • AGRICULTURE - General October
    AGRICULTURE - Livestock February
    AGRICULTURE - Livestock March
    EDUCATION - Local Schools August
    HOME IMPROVEMENT - Fall September
    HOME IMPROVEMENT - Lawn and Garden April
    HOME IMPROVEMENT - Lawn and Garden May
    HOME IMPROVEMENT - Lawn and Garden June
  • population characteristics
  • total population 8,866
    age less than 35 34%
    age 55 and over 45%
    age 65 and over 27%
    visible minority 4%
    indigenous ancestry 10%
  • top labour force industries
  • agriculture, forestry, fishing and hunting 15%
    construction 14%
    health care and social assistance 11%
    retail trade 9%
    mining, quarrying, and oil and gas extraction 8%
  • household characteristics
  • total households 4,596
    average persons/household 2.28
  • household income
  • median $ 75,532
    average $ 90,539
  • average annual household spending
  • child care$ 549
    mortgage for living quarters$ 8,421
    tuition fees$ 1,734
    food from Stores$ 10,649
    food from Restaurants$ 4,255
    clothing and accessories$ 3,419
    games of chance$ 187
    government-run lotteries$ 123
    charitable contributions$ 869
    automobiles$ 1,623
    airplane travel$ 1,191
    package vacations$ 1,143
    health care services$ 298
    retirement/pension funding$ 3,830
    entertainment$ 1,315
  • agriculture
  • total farm operators (farms) 979
    total purchases of chemicals ($) $ 8M
    beef farms 211
    oilseed farms 199
    wheat farms 30
    Report printed: September 09, 2025
    Market Info data is based on the primary coverage area of each newspaper as derived from the best available circulation information. Data has been synthesized and updated based on information licensed under the Open Government Licence - Canada (Statistics Canada - Census of Population, Census of Agriculture, Survey of Household Spending, Geographic Attribute File; Agriculture and Agri-Food Canada - Annual Crop Inventory) and Canada Post.