Wabasca Fever
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format5C tabloid
    career / classified format5C tabloid
    page depth143
    zoneAB-PEACE COUNTRY & NORTH
  • circulation
  • total circulation:910
     paid:482
     controlled:310
     electronic:118
    audit date: 2022/03/11
    audit basis: Publisher Sworn-Paid
  • ROP rates
  • Level 1 Open Gross$1.01
    Full Colour 1/4 page $147.00
    1/2 page $164.00
    full page $164.00
    position charge 0.25% of ad cost
    career / classified rate$1.43
    Net FSI rate charge (CPM)$120.00
  • inserts
  • quantity (confirm prior) 1,040
     
    publication specification
    Publishers right reserved. Reservation & closing: Monday 11 a.m.
     
    booking deadline Fri 4pm MT
    material deadline Fri 4pm MT
  • ROP specifications
  • 1C - 1.25" 6C - 0.0"
    2C - 3.0" 7C - 0.0"
    3C - 4.65" 8C - 0.0"
    4C - 6.125" 9C - 0.0"
    5C - 8.0" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.25" 6C - 0.0"
    2C - 3.0" 7C - 0.0"
    3C - 4.75" 8C - 0.0"
    4C - 6.125" 9C - 0.0"
    5C - 8.0" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 8.0"w x 3.0"h
    1/8 page (H) 4.65"w x 2.5"h
    1/8 page (V) 3.0"w x 4.0"h
    1/4 page (V) 4.65"w x 4.0"h
    1/3 page (H) 8.0"w x 3.42"h
    1/3 page (V) 4.65"w x 6"h
    1/2 page (H) 8.0"w x 5.0"h
    1/2 page (V) 4.65"w x 8"h
    3/4 page (V) 8.0"w x 7.5"h
    Page Dominant 6.125"w x 7.5"h
    Full page 8.0"w x 10.0"h
  • demographics
  • total population  
    males 3,892
    females 3,800
    total households  
    with children 492
    without children 268
    person / household 3.5
  • household income
  • average $59,889
    percent over $60k 31%
    percent over $100k 11%
  • education
  • none 56%
    other 45%
    high school 15%
    trades 11%
    college 13%
    university 6%
  • labour force top industries
  • Public administration 17%
    Construction 15%
    Educational services 12%
    Mining and oil and gas extraction 10%
    Health care and social assistance 8%
  • average household spending / yr
  • mortgage payments $3,929
    cell and internet $509
    home renovations $2,510
    rrsp's $914
    lotteries $122
    health insurance $282
    appliances $344
    furnishings $771
    computer hardware $265
    auto / truck purchase $2,396
    auto / truck lease $578
    air travel $273
  • agriculture
  • total number of farms 92
    livestock farms 5
    oilseed farms 14
    wheat farms 3
    farms using internet 54
    Report printed: January 27, 2023
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.