general
| frequency | wkly m |
| publication day | tuesday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 177 |
| zone | AB-CENTRAL (NORTH WEST) |
circulation
| total circulation: | 5,832 |
| paid: | 5,732 |
| controlled: | 100 |
| electronic: | 206 |
| audit date: | 2021/06/24 |
| audit basis: | CMCA-Paid |
ROP rates
| Level 1 Open Gross | $3.09 |
| Full Colour |
1/4 page |
$294.00 |
|
1/2 page |
$294.00 |
|
full page |
$294.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $3.25 |
| Net FSI rate charge (CPM) | $-1.00 |
inserts
| quantity (confirm prior)
|
9,000
|
|
publication specification
|
|
|
| booking deadline
|
Thu 4pm MT
|
| material deadline
|
Fri 12pm MT
|
|
ROP specifications
|
1C -
1.45"
|
6C -
9.45"
|
|
2C -
3.0"
|
7C -
0.0"
|
|
3C -
4.65"
|
8C -
0.0"
|
|
4C -
6.25"
|
9C -
0.0"
|
|
5C -
7.85"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.249"
|
6C -
8.088"
|
|
2C -
2.617"
|
7C -
9.456"
|
|
3C -
3.985"
|
8C -
0.0"
|
|
4C -
5.352"
|
9C -
0.0"
|
|
5C -
6.72"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.45"w x 3.0"h
|
|
1/8 page (H)
|
4.65"w x 3.86"h
|
|
1/8 page (V)
|
3.0"w x 7.0"h
|
|
1/4 page (V)
|
4.65"w x 6.5"h
|
|
1/3 page (H)
|
9.45"w x 4.33"h
|
|
1/3 page (V)
|
4.65"w x 8.75"h
|
|
1/2 page (H)
|
9.45"w x 6.5"h
|
|
1/2 page (V)
|
4.65"w x 12.64"h
|
|
3/4 page (V)
|
9.45"w x 9.75"h
|
|
Page Dominant
|
7.85"w x 9.75"h
|
|
Full page
|
9.45"w x 12.64"h
|
|
demographics
| total population |
|
| males |
19,704 |
| females |
19,399 |
| total households |
|
| with children |
4,164 |
| without children |
4,092 |
| person / household |
2.7 |
household income
| average |
$61,338 |
| percent over $60k |
41% |
| percent over $100k |
18% |
education
| none |
22% |
| other |
77% |
| high school |
28% |
| trades |
16% |
| college |
19% |
| university |
14% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,284 |
| cell and internet |
$533 |
| home renovations |
$2,893 |
| rrsp's |
$1,245 |
| lotteries |
$123 |
| health insurance |
$322 |
| appliances |
$366 |
| furnishings |
$748 |
| computer hardware |
$295 |
| auto / truck purchase |
$2,840 |
| auto / truck lease |
$584 |
| air travel |
$328 |
agriculture
| total number of farms |
2,231 |
| livestock farms |
82 |
| oilseed farms |
176 |
| wheat farms |
27 |
| farms using internet |
797 |
|
