Town & Country (Regional Front Section)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencyweekly
    publication daytuesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth177
    zoneAB-CENTRAL (NORTH WEST)
  • circulation
  • total circulation:4,937
     paid:4,101
     controlled:100
     electronic:103
    confirmed: 2025/04/02
    basis: Publ.Statement-Paid
  • ROP rates
  • rate type standard
    position charge 25% of ad cost
  • inserts
  • net FSI rate charge (CPM)$-1.00
    quantity (confirm prior) 9,000
  • deadlines
  • booking Thu 4pm MT
    material Fri 12pm MT
  • ROP specifications
  • 1C - 1.45" 6C - 9.45"
    2C - 3.0" 7C - 0.0"
    3C - 4.65" 8C - 0.0"
    4C - 6.25" 9C - 0.0"
    5C - 7.85" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.249" 6C - 8.088"
    2C - 2.617" 7C - 9.456"
    3C - 3.985" 8C - 0.0"
    4C - 5.352" 9C - 0.0"
    5C - 6.72" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.45"w x 3.0"h
    1/8 page (H) 4.65"w x 3.0"h
    1/8 page (V) 3.0"w x 4.5"h
    1/4 page (V) 4.65"w x 6.0"h
    1/3 page (H) 9.45"w x 4.0"h
    1/3 page (V) 4.65"w x 8.75"h
    1/2 page (H) 9.45"w x 6.5"h
    1/2 page (V) 4.65"w x 12.5"h
    3/4 page (V) 9.45"w x 9.0"h
    Page Dominant 6.25"w x 9.0"h
    Full page 9.45"w x 12.5"h
  • population characteristics
  • total population 36,843
    age less than 35 38%
    age 55 and over 39%
    age 65 and over 23%
    visible minority 5%
    indigenous ancestry 11%
  • top labour force industries
  • agriculture, forestry, fishing and hunting 15%
    health care and social assistance 12%
    retail trade 10%
    construction 10%
    educational services 7%
  • household characteristics
  • total households 18,376
    average persons/household 2.42
  • household income
  • median $ 78,464
    average $ 93,999
  • average annual household spending
  • child care$ 547
    mortgage for living quarters$ 8,328
    tuition fees$ 1,695
    food from Stores$ 10,582
    food from Restaurants$ 4,215
    clothing and accessories$ 3,389
    games of chance$ 187
    government-run lotteries$ 123
    charitable contributions$ 852
    automobiles$ 1,604
    airplane travel$ 1,171
    package vacations$ 1,127
    health care services$ 293
    retirement/pension funding$ 3,759
    entertainment$ 1,308
  • agriculture
  • total farm operators (farms) 2,434
    total purchases of chemicals ($) $ 18M
    beef farms 649
    oilseed farms 407
    wheat farms 44
    Report printed: September 09, 2025
    Market Info data is based on the primary coverage area of each newspaper as derived from the best available circulation information. Data has been synthesized and updated based on information licensed under the Open Government Licence - Canada (Statistics Canada - Census of Population, Census of Agriculture, Survey of Household Spending, Geographic Attribute File; Agriculture and Agri-Food Canada - Annual Crop Inventory) and Canada Post.