Rivers Banner Gazette Reporter*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Micah Waddell
publication details market info
  • general
  • frequencywkly m
    publication dayfriday
    ROP format6C tabloid
    career / classified format8C tabloid
    page depth196
    zoneMB-60MIN-BRANDON
  • circulation
  • total circulation:1,948
     paid:153
     controlled:1,795
    audit date: 2018/04/10
    audit basis: Publisher Sworn-Paid
  • ROP rates
  • ROP open line rate$0.79
    colour 1/4 page $118.00
    1/2 page $140.00
    full page $140.00
    position charge 0.20% of ad cost
    career / classified rate$0.63
    Net FSI rate charge (CPM)$120.00
  • inserts
  • Insert quantity required 1,900
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g.
    shipping address
    Rivers Banner 529 -2nd Ave, Rives, MB, R0K 1X0
     
    booking deadline Mon 4pm CT
    material deadline Tue 12pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 14.0"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 14.0"h
  • regular features
  • AGRICULTURE - Local News
  • demographics
  • total population  
    males 2,005
    females 1,995
    total households  
    with children 458
    without children 466
    person / household 2.5
  • household income
  • average $45,201
    percent over $60k 27%
    percent over $100k 4%
  • education
  • none 22%
    other 78%
    high school 31%
    trades 10%
    college 21%
    university 15%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 28%
    Health care and social assistance 11%
    Retail trade 10%
    Educational services 6%
    Transportation and warehousing 6%
  • average household spending / yr
  • mortgage payments $3,298
    cell and internet $455
    home renovations $2,355
    rrsp's $617
    lotteries $102
    health insurance $255
    appliances $323
    furnishings $625
    computer hardware $209
    auto / truck purchase $2,080
    auto / truck lease $503
    air travel $252
  • agriculture
  • total number of farms 322
    livestock farms 9
    oilseed farms 50
    wheat farms 36
    farms using internet 161
    Report printed: September 25, 2020
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data