Rivers Banner Gazette Reporter*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication dayfriday
    ROP format6C tabloid
    career / classified format8C tabloid
    page depth196
    zoneMB-SOUTH WEST
  • circulation
  • total circulation:1,954
     paid:101
     controlled:1,853
     electronic:
    audit date: 2022/02/17
    audit basis: Publisher Sworn-Paid
  • ROP rates
  • Level 1 Open Gross$0.84
    Full Colour 1/4 page $123.00
    1/2 page $145.00
    full page $145.00
    position charge 0.20% of ad cost
    career / classified rate$0.66
    Net FSI rate charge (CPM)$120.00
  • inserts
  • quantity (confirm prior) 1,900
     
    publication specification
     
    booking deadline Mon 4pm CT
    material deadline Tue 12pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 14.0"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 14.0"h
  • regular features
  • AGRICULTURE - Local News Weekly
    AGRICULTURE - Local News Monthly
  • demographics
  • total population  
    males 2,005
    females 1,995
    total households  
    with children 458
    without children 466
    person / household 2.5
  • household income
  • average $45,201
    percent over $60k 27%
    percent over $100k 4%
  • education
  • none 22%
    other 78%
    high school 31%
    trades 10%
    college 21%
    university 15%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 28%
    Health care and social assistance 11%
    Retail trade 10%
    Educational services 6%
    Transportation and warehousing 6%
  • average household spending / yr
  • mortgage payments $3,298
    cell and internet $455
    home renovations $2,355
    rrsp's $617
    lotteries $102
    health insurance $255
    appliances $323
    furnishings $625
    computer hardware $209
    auto / truck purchase $2,080
    auto / truck lease $503
    air travel $252
  • agriculture
  • total number of farms 322
    livestock farms 9
    oilseed farms 50
    wheat farms 36
    farms using internet 161
    Report printed: October 07, 2022
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.