general
| frequency | wkly m |
| publication day | friday |
| ROP format | 6C tabloid |
| career / classified format | 8C tabloid |
| page depth | 196 |
| zone | MB-SOUTH WEST |
circulation
| total circulation: | 2,403 |
| paid: | 63 |
| controlled: | 2,340 |
| electronic: | |
| audit date: | 2024/02/05 |
| audit basis: | Publisher Sworn-Paid |
ROP rates
| Level 1 Open Gross | $0.94 |
| Full Colour |
1/4 page |
$123.00 |
|
1/2 page |
$145.00 |
|
full page |
$145.00 |
| position charge |
0.20% of ad cost
|
| career / classified rate | $0.75 |
| Net FSI rate charge (CPM) | $120.00 |
inserts
| quantity (confirm prior)
|
1,900
|
|
publication specification
|
|
|
| booking deadline
|
Mon 4pm CT
|
| material deadline
|
Tue 12pm CT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.25"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 7.85"h
|
|
1/3 page (H)
|
10.25"w x 5.5"h
|
|
1/3 page (V)
|
5.0"w x 10.25"h
|
|
1/2 page (H)
|
10.25"w x 7.85"h
|
|
1/2 page (V)
|
5.0"w x 14.0"h
|
|
3/4 page (V)
|
10.25"w x 11.25"h
|
|
Page Dominant
|
8.5"w x 11.25"h
|
|
Full page
|
10.25"w x 14.0"h
|
regular features
| AGRICULTURE - Local News |
Weekly |
| AGRICULTURE - Local News |
Monthly |
|
demographics
| total population |
|
| males |
2,005 |
| females |
1,995 |
| total households |
|
| with children |
458 |
| without children |
466 |
| person / household |
2.5 |
household income
| average |
$45,201 |
| percent over $60k |
27% |
| percent over $100k |
4% |
education
| none |
22% |
| other |
78% |
| high school |
31% |
| trades |
10% |
| college |
21% |
| university |
15% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,298 |
| cell and internet |
$455 |
| home renovations |
$2,355 |
| rrsp's |
$617 |
| lotteries |
$102 |
| health insurance |
$255 |
| appliances |
$323 |
| furnishings |
$625 |
| computer hardware |
$209 |
| auto / truck purchase |
$2,080 |
| auto / truck lease |
$503 |
| air travel |
$252 |
agriculture
| total number of farms |
322 |
| livestock farms |
9 |
| oilseed farms |
50 |
| wheat farms |
36 |
| farms using internet |
161 |
|
