general
| frequency | wkly m |
| publication day | thursday |
| ROP format | 10C broad |
| career / classified format | 10C broad |
| page depth | 294 |
| zone | MB-60MIN-WINNIPEG |
circulation
| total circulation: | 3,161 |
| paid: | 2,845 |
| controlled: | 233 |
| electronic: | 83 |
| audit date: | 2022/05/31 |
| audit basis: | CMCA-Paid |
ROP rates
| Level 1 Open Gross | $0.84 |
| Full Colour |
1/4 page |
$89.00 |
|
1/2 page |
$146.00 |
|
full page |
$146.00 |
| position charge |
0.20% of ad cost
|
| career / classified rate | $0.84 |
| Net FSI rate charge (CPM) | $75.00 |
inserts
| quantity (confirm prior)
|
9,010
|
|
publication specification
|
|
10 Column Broad. Thurs. Pub. Column Width: 6p0. Pg Depth: 300 agates.
Publishers Rights Reserved
Reservation & Closing: Monday noon previous.
|
| booking deadline
|
Mon 4pm CT
|
| material deadline
|
Tue 12pm CT
|
|
ROP specifications
|
1C -
1.063"
|
6C -
6.875"
|
|
2C -
2.25"
|
7C -
8.063"
|
|
3C -
3.375"
|
8C -
9.188"
|
|
4C -
4.6"
|
9C -
0.0"
|
|
5C -
5.6"
|
10C -
11.5"
|
CAREER specifications
|
1C -
1.063"
|
6C -
6.875"
|
|
2C -
2.25"
|
7C -
8.063"
|
|
3C -
3.375"
|
8C -
9.188"
|
|
4C -
4.56"
|
9C -
0.0"
|
|
5C -
5.6"
|
10C -
11.5"
|
ROP standardized ad sizes
|
Banner
|
11.5"w x 3.0"h
|
|
1/8 page (H)
|
5.6"w x 5.35"h
|
|
1/8 page (V)
|
2.25"w x 7.5"h
|
|
1/4 page (V)
|
5.6"w x 10.36"h
|
|
1/3 page (H)
|
11.5"w x 7.0"h
|
|
1/3 page (V)
|
5.6"w x 10.25"h
|
|
1/2 page (H)
|
11.5"w x 10.75"h
|
|
1/2 page (V)
|
5.6"w x 21.0"h
|
|
3/4 page (V)
|
11.5"w x 16.0"h
|
|
Page Dominant
|
8.063"w x 16.0"h
|
|
Full page
|
11.5"w x 21.0"h
|
regular features
| AGRICULTURE - Local News |
Weekly |
| AGRICULTURE - Markets/Prices |
Weekly |
|
demographics
| total population |
|
| males |
14,732 |
| females |
14,923 |
| total households |
|
| with children |
4,068 |
| without children |
2,755 |
| person / household |
3 |
household income
| average |
$51,847 |
| percent over $60k |
34% |
| percent over $100k |
9% |
education
| none |
31% |
| other |
68% |
| high school |
28% |
| trades |
10% |
| college |
17% |
| university |
14% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,790 |
| cell and internet |
$477 |
| home renovations |
$2,639 |
| rrsp's |
$676 |
| lotteries |
$110 |
| health insurance |
$289 |
| appliances |
$327 |
| furnishings |
$645 |
| computer hardware |
$241 |
| auto / truck purchase |
$2,633 |
| auto / truck lease |
$531 |
| air travel |
$304 |
agriculture
| total number of farms |
687 |
| livestock farms |
13 |
| oilseed farms |
4 |
| wheat farms |
13 |
| farms using internet |
250 |
|
