Steinbach - The Carillon
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format10C broad
    career / classified format10C broad
    page depth300
    zoneMB-60MIN-WINNIPEG
  • circulation
  • total circulation:3,161
     paid:2,845
     controlled:233
     electronic:83
    audit date: 2019/05/31
    audit basis: CMCA-Paid
  • ROP rates
  • Level 1 Open Gross$0.84
    Full Colour 1/4 page $89.00
    1/2 page $146.00
    full page $146.00
    position charge 0.20% of ad cost
    career / classified rate$0.84
    Net FSI rate charge (CPM)$75.00
  • inserts
  • quantity (confirm prior) 9,010
     
    publication specification
    10 Column Broad. Thurs. Pub. Column Width: 6p0. Pg Depth: 300 agates. Publishers Rights Reserved Reservation & Closing: Monday noon previous.
     
    booking deadline Mon 4pm CT
    material deadline Tue 12pm CT
  • ROP specifications
  • 1C - 1.063" 6C - 6.875"
    2C - 2.25" 7C - 8.063"
    3C - 3.375" 8C - 9.188"
    4C - 4.6" 9C - 0.0"
    5C - 5.6" 10C - 11.5"
  • CAREER specifications
  • 1C - 1.063" 6C - 6.875"
    2C - 2.25" 7C - 8.063"
    3C - 3.375" 8C - 9.188"
    4C - 4.56" 9C - 0.0"
    5C - 5.6" 10C - 11.5"
  • ROP standardized ad sizes
  • Banner 11.5"w x 3.0"h
    1/8 page (H) 5.6"w x 5.35"h
    1/8 page (V) 2.25"w x 7.5"h
    1/4 page (V) 5.6"w x 10.71"h
    1/3 page (H) 11.5"w x 7.0"h
    1/3 page (V) 5.6"w x 10.25"h
    1/2 page (H) 11.5"w x 10.75"h
    1/2 page (V) 5.6"w x 21.42"h
    3/4 page (V) 11.5"w x 16.0"h
    Page Dominant 8.063"w x 16.0"h
    Full page 11.5"w x 21.42"h
  • regular features
  • AGRICULTURE - Local News Weekly
    AGRICULTURE - Markets/Prices Weekly
  • demographics
  • total population  
    males 14,732
    females 14,923
    total households  
    with children 4,068
    without children 2,755
    person / household 3
  • household income
  • average $51,847
    percent over $60k 34%
    percent over $100k 9%
  • education
  • none 31%
    other 68%
    high school 28%
    trades 10%
    college 17%
    university 14%
  • labour force top industries
  • Manufacturing 19%
    Agriculture, forestry, fishing and hunting 15%
    Retail trade 10%
    Health care and social assistance 9%
    Construction 9%
  • average household spending / yr
  • mortgage payments $3,790
    cell and internet $477
    home renovations $2,639
    rrsp's $676
    lotteries $110
    health insurance $289
    appliances $327
    furnishings $645
    computer hardware $241
    auto / truck purchase $2,633
    auto / truck lease $531
    air travel $304
  • agriculture
  • total number of farms 687
    livestock farms 13
    oilseed farms 4
    wheat farms 13
    farms using internet 250
    Report printed: October 07, 2022
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.