Redwater Review*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daywednesday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth212
    zoneAB-60MIN-EDMONTON
  • circulation
  • total circulation:4,000
     paid:0
     controlled:4,000
     electronic:
    audit date: 2022/02/22
    audit basis: Publisher Sworn-Free
  • ROP rates
  • Level 1 Open Gross$1.02
    Full Colour 1/4 page $89.00
    1/2 page $103.00
    full page $116.00
    position charge 0.25% of ad cost
    career / classified rate$1.05
    Net FSI rate charge (CPM)$110.00
  • inserts
  • quantity (confirm prior) 4,400
     
    publication specification
    Publishers rights reserved. Reservations & closing: Friday 3:00 p.m.
     
    booking deadline Thu 11am MT
    material deadline Thu 5pm MT
  • ROP specifications
  • 1C - 1.36" 6C - 7.65"
    2C - 2.44" 7C - 8.95"
    3C - 3.75" 8C - 10.26"
    4C - 5.0" 9C - 0.0"
    5C - 6.35" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.36" 6C - 7.65"
    2C - 2.44" 7C - 8.95"
    3C - 3.75" 8C - 10.25"
    4C - 5.04" 9C - 0.0"
    5C - 6.35" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 2.25"w x 7.75"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.14"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 7.75"w x 11.25"h
    Full page 10.25"w x 15.14"h
  • demographics
  • total population  
    males 5,077
    females 4,852
    total households  
    with children 983
    without children 1,212
    person / household 2.5
  • household income
  • average $60,802
    percent over $60k 39%
    percent over $100k 15%
  • education
  • none 24%
    other 75%
    high school 27%
    trades 21%
    college 18%
    university 9%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 20%
    Construction 10%
    Retail trade 10%
    Health care and social assistance 9%
    Mining and oil and gas extraction 8%
  • average household spending / yr
  • mortgage payments $3,727
    cell and internet $483
    home renovations $3,102
    rrsp's $884
    lotteries $135
    health insurance $349
    appliances $369
    furnishings $661
    computer hardware $257
    auto / truck purchase $2,819
    auto / truck lease $577
    air travel $325
  • agriculture
  • total number of farms 979
    livestock farms 27
    oilseed farms 88
    wheat farms 19
    farms using internet 231
    Report printed: January 27, 2023
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.