Slave Lake Lakeside Leader*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daywednesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth217
    zoneAB-PEACE COUNTRY & NORTH
  • circulation
  • total circulation:1,344
     paid:368
     controlled:838
     electronic:13
    audit date: 2024/02/13
    audit basis: Publisher Sworn-Paid
  • ROP rates
  • Level 1 Open Gross$0.84
    Full Colour 1/4 page $75.00
    1/2 page $89.00
    full page $123.00
    position charge 0.25% of ad cost
    career / classified rate$0.84
    Net FSI rate charge (CPM)$110.00
  • inserts
  • quantity (confirm prior) 1,600
     
    publication specification
    Publishers rights reserved. Reservations & closing: Thursday Noon
     
    booking deadline Wed 4pm MT
    material deadline Thu 4pm MT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.25"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 15.25"h
  • demographics
  • total population  
    males
    females
    total households  
    with children
    without children
    person / household
  • household income
  • average $
    percent over $60k %
    percent over $100k %
  • education
  • none %
    other %
    high school %
    trades %
    college %
    university %
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $4,954
    cell and internet $572
    home renovations $3,067
    rrsp's $1,681
    lotteries $143
    health insurance $350
    appliances $365
    furnishings $821
    computer hardware $345
    auto / truck purchase $3,150
    auto / truck lease $716
    air travel $366
  • agriculture
  • total number of farms 128
    livestock farms 4
    oilseed farms 12
    wheat farms 1
    farms using internet 45
    Report printed: July 15, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.